May/June 2019 Marine Fabricator - 45

A good business website is key
Your company website is the
backbone of your online presence.
It showcases your brand and is
the central hub for all your other
marketing efforts. Invest the time
and money to make it look good
and function properly. If you can't
create and manage this yourself,
hire someone who can. This
could be an employee, a college
student or a retiree who has the
time and skills to periodically
update the site on your behalf.
A few recommendations include:
* Make sure the site ownership is
verified with Google™. Verification
is the process of proving that you
own the site you claim to own.
Once you are verified for a site, you
have access to its private Google
Search data, and it can also affect
how Google Search crawls the site.
* Make sure the site is optimized.
Search engine optimization (SEO)
can be tedious, but there are
many things you can do for free
to increase your ranking in search
results. For starters, create content
that people will want to see, as
all search engines try to identify
content that may have value to
someone else. Properly naming
photos and using third-party
plugins, such as Yoast SEO, can
also help (www.yoast.com).
* Create links to other resources.
Reciprocal links tie all your
marketing efforts together and
help keep your website high in
the search rankings, which helps
customers find you. Include
links to care and maintenance
information on the social media
platforms you use and link them
back to your website.
* Include photos and articles.
Customers browsing your website
are looking for useful information

and compelling content. They'll
click away too soon if there's
nothing of interest. Keep them
on your site by adding a photo
gallery of your projects, photos
that showcase the beauty of your
area, and blog posts related to
boating, maintenance and things
going on in the marine industry.
Use Facebook for business
Why use Facebook for business?
Because it gives you access to 1.2
billion users, is an inexpensive way
to gather leads and lowers your
marketing expenses while reaching
a targeted audience. It also builds
loyalty with current customers,
increases traffic to your website and
makes your business mobile-ready.
Getting started is easy. Just
create a business page and begin
adding your business information,
photos and content.Your posts and
everything included in your site
should be strictly business. Do not
include things from your personal
life or post anything political.
It's OK to include posts about
the community you work or boat
in, or events or articles that other
boaters would find interesting.
Definitely cater to your target
audience and post regularly!
Some examples of different types
of posts include:
* photos of recent work
* upcoming boat shows
* care and maintenance tips
* professional development activities
* news articles promoting the
upcoming season; e.g.,
"The lake has thawed!"

UPHOLSTERY SUPPLY,
TEXTILE AND MARINE
FABRIC SUPERSTORE
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BINDING * COVER FABRIC
CARPET * CONTRACT VINYL
FASTENERS * FLOORING * FOAM
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MESH * THREAD * STAPLES
TOOLS * TUBING * ZIPPERS
Over 25 Cover Fabric Lines
10 Lines of Awning Fabric
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Selection Anywhere!
Huge Selection of Fabric and
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We provide
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800-334-6414 | 763-447-6600
info@rochfordsupply.com

www.rochfordsupply.com
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Boost your Facebook posts
Your posts generally reach a very
small audience-that's why it's
good to periodically "boost"
posts. Boosting means paying a
www.marinefabricatormag.com | 45
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May/June 2019 Marine Fabricator

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