May/June 2019 Marine Fabricator - 46

ShopTalk Business

WAYS TO GET THE WORD OUT

Y

elp is a great app used to find local businesses. Register your business
for free and add a reciprocal link on your website to increase traffic.
(biz.yelp.com)

"Even if you're
only open during
the actual
boating season,
marketing is a
year-round event."

*

Your local chamber of commerce offers an inexpensive way to build
awareness about your business. Add your business information on
their website with a reciprocal link and take advantage of after-hours
networking events to meet potential customers.

*

Community newspapers and local free papers are inexpensive
sources for a small advertisement, especially seasonally.

*

Community bulletin boards are typically found in small grocery stores.
Post your business cards on these boards; then check back and
replenish your cards.

*

Boat shows often take place in winter and early spring. Customers
are primed to spend money for the upcoming season.

*

Snap-on business cards are an effective way to leave your calling card
when visiting marinas. Create cards on plastic translucent material
that is weatherproof and add a snap-on button to the top corner. This
makes it easy to snap onto boats when visiting marinas or working on
neighboring boats.

small fee to get your post out to
a targeted audience. Why pay to
boost? It increases visibility, keeps
your brand fresh in followers'
minds and attracts new followers.
Convert likes to followers
Once people like your posts, invite them
to follow your page. Click to see who
has liked your post and then use the
invite button to send them a message
with an invitation to follow your page.

If it's not a convenient time to talk,
get contact information, tell them
when you will be calling back and
follow up as promised.
All of these suggestions are easy,
inexpensive ways to keep your brand
equity strong. Keep in mind that even
if you're only open during the actual
boating season, marketing is a yearround event.

David Huntington and his wife, Barbara,

Be prepared for results
Be ready to handle inquiries.Your
potential customers want your
attention and if they don't get it, they
will often call someone else. Answer
your phone and return calls promptly
with a cheerful and positive attitude.

46 Marine Fabricator | May/June 2019

own River Custom Canvas LLC in Clayton,
N.Y. The business was founded in 2014
and focuses on serving boaters in the 1000
Islands region of New York. David has 28
years of direct sales experience with
a strong emphasis on marketing and
lead generation.



http://biz.yelp.com

May/June 2019 Marine Fabricator

Table of Contents for the Digital Edition of May/June 2019 Marine Fabricator

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