Marine Fabricator September/October 2019 - 31

STAYING THE

COURSE
BY BUILDING HIS BUSINESS SLOWLY,

CARL PELLEGRINI KEEPS SEACANVAS
FOCUSED ON QUALITY, CREATIVITY
AND CUSTOMER SERVICE.
by Jill C. Lafferty

E

ach project we accept is a new
chance to make a change in
the current design," says Carl
Pellegrini, the owner-operator of
SeaCanvas, based in Egg Harbor
Township, N.J. "Let's say an enclosure
for a pleasure cruiser was originally just
okay. We ask our clients how they use the
boat and what they would be looking to
change in their current design. We take
the time to explain our plan to make a
final enclosure perfect for their boating
needs. An enclosure or a cover or a full
reupholstery for a boat has the chance to
be just what the customer wishes for, and
it only took our time asking questions."

Pellegrini's meticulous approach to
his craft may be matched only by his
meticulous approach to his business
plan. He says his strong point as a business owner is to grow slowly and not
put the company in a position where the
need for more revenue is the reason to
go to work each day.
"I may take time to make a business
decision, but each major step forward
is successful," he says. "I will never feel
like I should grow SeaCanvas quickly
just to grow my business in my area,
even though the opportunity might be
there to have a larger shop. I like to take
it in moderation."
www.marinefabricatormag.com | 31



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Marine Fabricator September/October 2019

Table of Contents for the Digital Edition of Marine Fabricator September/October 2019

Marine Fabricator September/October 2019 - Cover1
Marine Fabricator September/October 2019 - Cover2
Marine Fabricator September/October 2019 - 1
Marine Fabricator September/October 2019 - 2
Marine Fabricator September/October 2019 - 3
Marine Fabricator September/October 2019 - 4
Marine Fabricator September/October 2019 - 5
Marine Fabricator September/October 2019 - 6
Marine Fabricator September/October 2019 - 7
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Marine Fabricator September/October 2019 - cover3
Marine Fabricator September/October 2019 - cover4
Marine Fabricator September/October 2019 - Blank1
Marine Fabricator September/October 2019 - MF Conf 2020 Attendee Brochure 1
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Marine Fabricator September/October 2019 - MF Conf 2020 Attendee Brochure 3
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Marine Fabricator September/October 2019 - MF Conf 2020 Attendee Brochure 5
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