contents SPECIALTY FABRICS REVIEW NOVEMBER 2021 / Volume 106 Number 12 [ FEATURES ] 24 The exhibit experience The pandemic pause reinforced the value of trade shows. With exhibitors needing to refresh their brands and accommodate social distancing, the future looks bright for display fabricators. by Laurie F. Junker 30 Riding out the crisis Tent and event rental leaders share tips to survive-and thrive- during uncertain times. by Sigrid Tornquist [ PERSPECTIVE ] Embracing the unexpected Matt Carroll diversifies Hoover Architectural Products to meet new demands. by Darcy Maulsby PAGE 20 36 Decoding standards, regulations and certification Industry organizations and testing companies are armed with information to help end product manufacturers make the right fabric choices. by Pamela Mills-Senn www.SpecialtyFabricsReview.com 3http://www.SpecialtyFabricsReview.com