Jordan Wine Country - Brand Standards 2023-2024 - 54

Design
EVENT DECOR & SIGNAGE
Consumer-facing culinary events at the Jordan Chateau are meant to capture the spirit of Old World France's
gracious hospitality down to the details. For themed events, decorations appropriate to the theme should be used
and do not need to align with the French Chateau style, though they should still be elevated and elegant.
Please contact the Hospitality Manager for Winery Events & Experiences Style Guide for more details.
Winery Experience & Event Considerations:
∙ Elegant and classy-avoid finishes like Rose Gold, Hammered
Silver, and bold patterns and colors
∙ Lighting is central to setting the mood for any event. Lighting
choices, from votives and lanterns to candlebras and chandeliers,
must be appropriate to the event space.
∙ Jordan Winery is equipped with LED, warm white lights;
Cool white lights should not be used.
∙ All signage must be elegant, brand appropriate, readable,
use Marketing-approved fonts (see above) and free of typos
and formatting errors. Marketing Director approves all
event signage designs and fonts.
∙ Music is central to creating the mood for the guest reception areas,
daily tasting areas and at events. Music playlists should not be
distracting to the guest or service experience and should only add
to overall ambience of the tasting, dinner or check-in. The playlists
are refreshed annually and managed by the Hospitality Manager.
(Jordan Halloween, Release Party and Christmas at Jordan events
are excluded and are also managed by the Hospitality Manager.)
Valentine's Dinner in the Jordan Dining Room
J O R D AN V I N E YA RD & W I N E R Y | B R A ND S TA N D A R D S 54

Jordan Wine Country - Brand Standards 2023-2024

Table of Contents for the Digital Edition of Jordan Wine Country - Brand Standards 2023-2024

Contents
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