Brand Elements COLOR PALETTE | WEBSITE Along with the primary brand color, secondary brand colors and brand accent colors can be used. Secondary brand colors are used primarily as background colors to support the primary brand color. Brand accent colors should be used sparingly. PRIMARY COLOR WARM BLACK R55 G54 B51 HEX #373633 Warm Black is the recommended text color. WARM GRAY R229 G227 B224 HEX #E5E3E0 LIGHT GREEN R196 G208 B191 HEX #C4D0BF SECONDARY COLORS LIGHT GRAY R241 G238 B233 HEX #F1EEE9 ACCENT COLORS DARK GREEN R91 G122 B113 HEX #5B7A71 NEUTRAL GRAY R212 G211 B206 HEX #D4D3CE MEDIUM WARM GRAY R116 G114 B109 HEX #74726D WHITE R255 G255 B255 HEX #FFFFFF J O R D AN V I N E YA RD & W I N E R Y | B R A ND S TA N D A R D S 8