Brand Elements TYPOGRAPHY PRIMARY TYPEFACE Termina is used for headlines and subheadings. Typically it is shown in all caps with generous tracking. TERMINA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.? " !$#&:;@()* PERMITTED WEIGHTS TERMINA LIGHT TERMINA REGULAR TERMINA MEDIUM TERMINA DEMI SECONDARY TYPEFACE Trade Gothic Next Pro is used for subheadings and some body copy. The condensed version is used for subheadings in all caps. Trade Gothic Next Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.? " !$#&:;@()* PERMITTED WEIGHTS Trade Gothic Next Pro Light Trade Gothic Next Pro Light Italic Trade Gothic Next Pro Regular Trade Gothic Next Pro Italic TRADE GOTHIC NEXT PRO CONDENSED REGULAR TRADE GOTHIC NEXT PRO CONDENSED BOLD SECONDARY TYPEFACE Baskerville URW is used for body copy and some subheadings. Baskerville URW ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ,.? " !$#&:;@()* PERMITTED WEIGHTS Baskerville URW Regular Baskerville URW Regular Italic Baskerville URW Medium Baskerville URW Bold J O R D AN V I N E YA RD & W I N E R Y | B R A ND S TA N D A R D S 9