AV Specialist - Africa Edition Vol 92 - (Page 11)

MediaTech Africa brings broadcast technology to the local market MediaTech Africa 2007, South Africa's only all-inclusive broadcast, media, entertainment and AV exhibition is building momentum for a truly innovative and well timed event in 2007, as the country prepares for some big events in the near future. The biennial show will take place at the Sandton Convention Centre in Johannesburg from 12-14 June 2007. rganised by Thebe Exhibitions, MediaTech Africa 2007 showcases cutting edge technologies and services from industry leaders in television and broadcast, sound and audio, lighting and staging, animation, communication, and every related field. The combination of technology, demonstrations, networking opportunities and special events attracts top quality visitors from all parts of the media, entertainment, broadcast and communication industries. O department of trade and industry dti to encourage visitors from African broadcasters, an initiative which boosted the profile of the show by hosting delegates from countries including Botswana, Swaziland and Nigeria,” he says. Exciting innovations Simon Robinson also visited PLASA 06 in London and IBC in Amsterdam in September 2006 and brought some exciting ideas home for MediaTech Africa 2007. IBC2006 presented the breadth of all the latest technology and foremost business ideas in broadcasting and new media, and showcased unparalleled expertise in the fields of content creation, management and delivery. “I was very impressed by the IBC Mobile Zone, which provided an opportunity for application developers, content providers and technology companies to showcase and demonstrate their capabilities. In addition to 11 International exposure for Mediatech “The awareness of MediaTech Africa has grown both nationally and throughout Africa, and we are confident of continuing to expand the numbers of visitors,” says Simon Robinson, director of Thebe Exhibitions. “International exposure has played an important role in boosting the profile of the show: in 2005, Thebe Exhibitions secured the support of the showcasing the latest developments in mobile TV and 3G services, the IBC Mobile Zone featured the latest innovations in mobile devices and their impact on the creation, management and delivery of content. We hope to create a similar zone at MediaTech Africa 2007,” says Robinson. The exhibition also plans to have a separate training zone for the audio and live entertainment markets. The range of exhibitors at MediaTech Africa is vast and exciting, and companies are already gearing up in preparation for the 2007 event. “We have been to every MediaTech Africa show, and for a profile brand like Sony it's very important for us to be there” says Jess Goedhals, general manager of the Broadcast and Professional division at Sony South Africa. The show also provides Sony a key vehicle to promote next generation technology, Goedhals says. “2007 will be all about high definition. Virtually all of the products at our stand will be highdefinition, including new XDCAM

Table of Contents for the Digital Edition of AV Specialist - Africa Edition Vol 92

Larger than life
Mediatech Aftrica shines bright in local market
HD camcorder runs with the wild dogs
Divers Down pursues tapeless workflow
Broadcast industy feedback

AV Specialist - Africa Edition Vol 92