AV Specialist - Africa Edition Vol 92 - (Page 13)

technology. We've already had some success with HD in South Africa, supplying 40 systems to the SABC, and we are expecting great things of the market here.” Goedhals's HD plans for media tech Africa are well timed, with some big events on the horizon. Sony South Africa has already won a contract to supply the SABC with the country's first high-definition outside broadcast vehicle for the 2010 games, and Goedhals, like many other exhibitors expect to drive a lot more business in the lead up to the 2010 World Cup with the products on show at MediaTech Africa 2007. New location The show also moves to the main hall at street level of the Sandton Convention Centre. “We moved to the main exhibition hall to have a more prominent and visible venue. It is also bigger, and will allow us to grow the exhibition and increase our offering to the professional audio, lighting, staging, rigging and AV sector,” Robinson says. MediaTech Africa 2005 showed strong growth from 2003, with 3700 visitors. More than 25% of these were business owners or directors. 60% of visitors had direct authority to purchase and 15% had budget responsibility of between R250 thousand and R1m. With increased international exposure and enhanced facilities, MediaTech Africa 2007 is expected to top 4 thousand visitors. Broad range of visitors MediaTech Africa attracts buyers, decision makers and influential visitors from advertising agencies and specialists; animation facilities; art directors and designers; audio and video engineers; broadcast buyers; casino and entertainment operators; communication specialists; corporate buyers of AV equipment and communications; corporate training facilities; corporate TV/video production specialists; e-commerce experts; educational institutions; engineers and technicians; audio and film producers, directors and editors; government departments; HR managers; IT administrators and consultants; Leisure facilities; production and post production facilities; recording specialists; sound engineers and technical consultants; technical students; venue managers; architects and engineers. Showcasing new technologies Zane Mohamed, financial director of Stage Audio Works, certainly agrees. “MediaTech Africa worked out great for us in 2005. The audience was exactly what we were looking for: decision makers and top technical guys from big companies. We made a lot of big contacts and saw new sales and lots of business as a result. It's lifted us up among the big names to be reckoned with, and in 2007 we're going to have a lot of new products to show off.” Stage Audio Works have recently signed deals with D&B Audiotechnik and EventDeck and will be showcasing these technologies at MediaTech Africa 2007. Over the last 12 months MediaTech director Simon Robinson has visited a number of international trade shows including PLASA, IBC and NAB. His objective? Not only to market the show to the global market, but also to gather ideas that will enhance the MediaTech show experience for local visitors. “With increased international exposure and enhanced facilities this is likely to be our most successful event ever,” says Robinson. Imagine the productive power of the world’s most advanced storage solution. Engineered after nature’s own ultimate active storage system, the Omneon MediaGrid™ content library truly does think for itself. Self-monitoring, self-healing and media-aware, MediaGrid may be more than you ever thought possible from a storage system. With intelligence that helps you access content more quickly, create and work with multiple formats simultaneously and even adapt system bandwidth automatically for high-demand content, MediaGrid delivers breakthrough workflow productivity. With the introduction of MediaGrid, Omneon unveils the world’s first “active storage.” Now your content, the processing power to act on it, the network bandwidth needed to access it and the broadcast applications doing the work can all coexist in the same platform. And thanks to an ingenious modular design, future expansion is easy and virtually unlimited. If you’ve been imagining the world’s most advanced storage and processing platform, we’d say great minds think alike. Talk to one of our system experts today. Call +44 1256.347.400 or visit www.omneon.com. 13 ©2006. Omneon Video Networks. All rights reserved. http://www.omneon.com http://www.omneon.com

Table of Contents for the Digital Edition of AV Specialist - Africa Edition Vol 92

Larger than life
Mediatech Aftrica shines bright in local market
HD camcorder runs with the wild dogs
Divers Down pursues tapeless workflow
Broadcast industy feedback

AV Specialist - Africa Edition Vol 92