Boating Industry Canada August 2016 - 22
AD NAUSEAM
A Helpful Handful
Promo tactics to increase winter work
BY JOHN MORRIS
FREAKS! ANOMALIES! Well, perhaps that's a bit harsh but it's
quite apparent that marine businesses really don't resemble
much of the 'lamestream' business world. We don't operate on
Main Street, in office towers or in malls. Not even in automotive malls or something similar.
Largely, marine enterprises operate away from the centre,
away from the community down Highway 72 and across the
lake. On Main Street or at the mall, businesses participate in
Midnight Madness promotions, sidewalk sales, Christmas with
Santa and so on. Out on the Point, it's just you and your accountant looking at each other wanly contemplating an Excel look at
winter revenue numbers. It's a lonely existence (sniff).
If you were part of a larger selling community, you might be
able to capitalize and generate some off-season sales. After all,
wasn't that why Black Friday, Boxing Week and Back to School
22
Boating Industry Canada
AUGUST 2016
were invented? Let's look at other retail practices to see what
we can appropriate in order to beef up winter service and
equipment sales. Perhaps those land based merchandising
practices can be borrowed and adapted to bring some winter
warmth to the marine biz bottom line.
Labour Day/Thanksgiving Sale.
More boaters are around for the early September weekend, but
it may be hard to get their attention during the period when
the loudest noise comes from Wal-Mart flogging backpacks.
With the right offer, signage, advance notice, advertising etc.
you can hopefully attract attention.
Naturally, the big magnet is a hot deal and it being Labour
Day, perhaps you can sell some labour. Gelcoat repairs, reupholstery, re-wiring and so on, rack up the hours. Maybe a
Table of Contents for the Digital Edition of Boating Industry Canada August 2016
INSIGHT
INDUSTRY NEWS
IMPACT – GLENN SPARTZ: As regional sales manager for Volvo Penta in Western Canada, Glenn Spartz has worked his way up through the ranks while giving his time generously to Boating BC and the MMT (Marine Mechanical Technician) training program. – By Simon Hill
FEATURE: WINTER WORK: Bayview Yacht Harbour and Queen’s Cove Marina are two Canadian marinas who have found a successful formula for maintaining year round business with year round staff. – By Andy Adams
AD NAUSEAM
MADE IN CANADA – DOCK EDGE: Dock Edge + Inc. originally a provider of dock bumpers now distributes in 17 countries with aftermarket marine products.
MADE IN CANADA – KOBELT MANUFACTURING CO. LTD.:Kobelt Manufacturing Co. Ltd. began in a garage in Vancouver in 1962 and now has a vertically integrated factory and produces marine products and systems of all shapes and sizes. – By Glen Cairns
FEATURE: ACCESSIBILITY – COASTAL CRAFT 26: Rick Hansen tours the accessibility features of this 65 foot yacht that was custom designed to lengthen the boating life of an American couple. – By Coastal Craft
ABYC
Boating Industry Canada August 2016 - Cover1
Boating Industry Canada August 2016 - Cover2
Boating Industry Canada August 2016 - 3
Boating Industry Canada August 2016 - INSIGHT
Boating Industry Canada August 2016 - INDUSTRY NEWS
Boating Industry Canada August 2016 - 6
Boating Industry Canada August 2016 - 7
Boating Industry Canada August 2016 - 8
Boating Industry Canada August 2016 - 9
Boating Industry Canada August 2016 - IMPACT – GLENN SPARTZ: As regional sales manager for Volvo Penta in Western Canada, Glenn Spartz has worked his way up through the ranks while giving his time generously to Boating BC and the MMT (Marine Mechanical Technician) training program. – By Simon Hill
Boating Industry Canada August 2016 - 11
Boating Industry Canada August 2016 - 12
Boating Industry Canada August 2016 - 13
Boating Industry Canada August 2016 - 14
Boating Industry Canada August 2016 - 15
Boating Industry Canada August 2016 - FEATURE: WINTER WORK: Bayview Yacht Harbour and Queen’s Cove Marina are two Canadian marinas who have found a successful formula for maintaining year round business with year round staff. – By Andy Adams
Boating Industry Canada August 2016 - 17
Boating Industry Canada August 2016 - 18
Boating Industry Canada August 2016 - 19
Boating Industry Canada August 2016 - 20
Boating Industry Canada August 2016 - 21
Boating Industry Canada August 2016 - AD NAUSEAM
Boating Industry Canada August 2016 - 23
Boating Industry Canada August 2016 - MADE IN CANADA – DOCK EDGE: Dock Edge + Inc. originally a provider of dock bumpers now distributes in 17 countries with aftermarket marine products.
Boating Industry Canada August 2016 - MADE IN CANADA – KOBELT MANUFACTURING CO. LTD.:Kobelt Manufacturing Co. Ltd. began in a garage in Vancouver in 1962 and now has a vertically integrated factory and produces marine products and systems of all shapes and sizes. – By Glen Cairns
Boating Industry Canada August 2016 - FEATURE: ACCESSIBILITY – COASTAL CRAFT 26: Rick Hansen tours the accessibility features of this 65 foot yacht that was custom designed to lengthen the boating life of an American couple. – By Coastal Craft
Boating Industry Canada August 2016 - 27
Boating Industry Canada August 2016 - 28
Boating Industry Canada August 2016 - 29
Boating Industry Canada August 2016 - ABYC
Boating Industry Canada August 2016 - Cover3
Boating Industry Canada August 2016 - Cover4
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