Boating Industry Canada December 2015 - (Page 12)

AD NAUSEAM It Is, In Fact, Easy Being Green BY JOHN MORRIS 'What's it gonna cost me?' is the normal question associated with thinking green. But for a marine business, environmental concerns can actually be a positive force. The most important aspect of green thinking is PR. While you can wave the flag a bit too wantonly, Canadians really are beginning to see the environmental issues we face as serious concerns. This might have been on everyone's front lobe in November when the City of Montreal dumped - how much was it? - Yes, eight billion litres of raw sewage into the St Lawrence. The opportunities for your business to embrace sound green practices make green products available and help spread the word are many. And almost none of them will take you beyond what you are currently doing as a regulated business that disposes of oil, antifreeze, batteries and waste legally. Thinking green not only offers some extraordinary marketing and PR wins, it also can generate direct revenues. Who said good citizenship isn't without its rewards! There are a number of tips aimed at consumers on discover- 12 Boating Industry Canada DECEMBER 2015 boating.ca that you can adopt as advice for your consumers and, in some cases, make necessity a virtue that creates revenue channels not to mention showing leadership. Not only that, but you have an opportunity to influence boaters for the good, which will contribute to a positive bump for your staff too. Maintenance In the automotive world manufacturers are eager to brag about low fuel consumption. You can enjoy the same opportunity by educating boaters to understand that a properly maintained engine both uses less fuel and also creates lower emissions. That means replacing plugs, cleaning injectors and even switching to more modern, cleaner outboards. The message is to minimize your environmental footprint and all of the engine manufacturers are quick to point out their new accomplishments. Make that positioning your own. Proper antifouling paint (non-metallic, non-toxic) and regular attention to cleaning growth, barnacles, zebra mussels and other grunge off the hull will decrease hull resistance and add http://www.discoverboating.ca http://www.discoverboating.ca

Table of Contents for the Digital Edition of Boating Industry Canada December 2015

Insight
Industry News
Ad Nauseam
Impact - Mark Mattson: Meet the man behind the mission to keep Canada’s waters clean, from coast to coast to coast. – by Elizabeth Kerr
Feature - Legend Boats CRM: Jamie Dewar details for us how the use of a customer relationship management (CRM) tool at Legend Boats has elevated their already top notch customer service and sales efforts to the next level. – by Jamie Dewar
Made In Canada - Waubaushene Pump and Welding: Andy visits Waubaushene Pump and Welding and discovers how they have become a Canadian-made solution with an International reach for vacuum pumpout systems. – by Andy Adams
Made In Canada - Acuva Technologies: Making safe onboard drinking water commonplace. – by Glen Cairns
Made In Canada - Seaweed Marine: Seaweed Marine Products introduces us to their Tend'r Roller® system, a marine roll on davit system. – by Glen Cairns
ABYC - Ethanol and Biobutanol: Biobutanol as a substitute for ethanol in marine fuel is closer to becoming a reality than you might think. – by Jeff Wasil

Boating Industry Canada December 2015