Canadian Boating June 2024 - 37

vantage
Point
CPS-ECP Has a New Brand Name
- Lise Blais Huot, Chief Commander
We are very excited to announce that Canadian Power
and Sail Squadrons have a new brand name and logo! This
name will be used in all our Marketing and Communication
material to attract new boaters to our organization. This
new name and logo were revealed to our membership, via
a video conference on April 5, 2024 and we are now ready
to share it with the public.
Many people from coast to coast have contributed to
the development of our new name and logo. Members
participated in workshops to identify our customers,
competitors, and the tone of the new brand by reviewing
and providing feedback.
The objective of the new brand was to modernize our name
and visual identity to cater to a younger audience. We want
our organization to be more successful by attracting newer
and younger boaters to take our courses and become
volunteers.
We have enjoyed many years as a major contributor to
safe boating, training over 800,000 boaters. Our goal is
to continue to be a leader in boating education in Canada.
The competition is strong, and the newer boater is a
tech savvy individual. Although we will retain Canadian
Power and Sail Squadrons, as our legal name, we need
a more modern, easy to remember name and look to be
more appealing, particularly, online. As such, CanBoat /
NautiSavoir will resonate with a clear illustration of who
we are and what we offer. Belonging to this organization
speaks to Canada, Boating and YOUR ability to boat -
You CanBoat!
Our name and logo are the result of 15 months of data
gathering, analysis and market research, to make sure
they resonate with our primary target audience of outdoor
enthusiasts.
CanBoat / NautiSavoir is an important piece of what needs
to change. Now, we need all members to help by reaching
out to their respective boating communities, raising
awareness of who we are and how we play an important
part of having fun and being safe on and near the water.
We will be sharing more on this exciting new development
in the coming weeks and months, so stay tuned! ■
CANADIANBOATING.CA
37

http://www.CANADIANBOATING.CA

Canadian Boating June 2024

Table of Contents for the Digital Edition of Canadian Boating June 2024

At The Helm: Cast off for Summer 2024!
Feature Editorial: Raft-Up!
Sail Review: Jeanneau Yachts 55
Power Review: Bayliner Trophy 29 EX
Boating Lifestyle: Rediscovering my Boating Backyard
Special Feature: Paving the way to Cleaner Boating
The Port Hole: June 2024
Resource Guide: Your Onboard Emergency Toolkit
Crossing the Line: Please hold my calls (I'll get back to you in November)
Canadian Boating June 2024 - Intro
Canadian Boating June 2024 - Cover1
Canadian Boating June 2024 - Cover2
Canadian Boating June 2024 - 3
Canadian Boating June 2024 - 4
Canadian Boating June 2024 - 5
Canadian Boating June 2024 - 6
Canadian Boating June 2024 - 7
Canadian Boating June 2024 - At The Helm: Cast off for Summer 2024!
Canadian Boating June 2024 - 9
Canadian Boating June 2024 - Feature Editorial: Raft-Up!
Canadian Boating June 2024 - 11
Canadian Boating June 2024 - 12
Canadian Boating June 2024 - 13
Canadian Boating June 2024 - 14
Canadian Boating June 2024 - 15
Canadian Boating June 2024 - Sail Review: Jeanneau Yachts 55
Canadian Boating June 2024 - 17
Canadian Boating June 2024 - 18
Canadian Boating June 2024 - 19
Canadian Boating June 2024 - 20
Canadian Boating June 2024 - 21
Canadian Boating June 2024 - Power Review: Bayliner Trophy 29 EX
Canadian Boating June 2024 - 23
Canadian Boating June 2024 - 24
Canadian Boating June 2024 - 25
Canadian Boating June 2024 - 26
Canadian Boating June 2024 - 27
Canadian Boating June 2024 - Boating Lifestyle: Rediscovering my Boating Backyard
Canadian Boating June 2024 - 29
Canadian Boating June 2024 - 30
Canadian Boating June 2024 - 31
Canadian Boating June 2024 - Special Feature: Paving the way to Cleaner Boating
Canadian Boating June 2024 - 33
Canadian Boating June 2024 - 34
Canadian Boating June 2024 - The Port Hole: June 2024
Canadian Boating June 2024 - 36
Canadian Boating June 2024 - 37
Canadian Boating June 2024 - 38
Canadian Boating June 2024 - 39
Canadian Boating June 2024 - 40
Canadian Boating June 2024 - 41
Canadian Boating June 2024 - 42
Canadian Boating June 2024 - 43
Canadian Boating June 2024 - 44
Canadian Boating June 2024 - 45
Canadian Boating June 2024 - 46
Canadian Boating June 2024 - 47
Canadian Boating June 2024 - Resource Guide: Your Onboard Emergency Toolkit
Canadian Boating June 2024 - 49
Canadian Boating June 2024 - 50
Canadian Boating June 2024 - 51
Canadian Boating June 2024 - 52
Canadian Boating June 2024 - 53
Canadian Boating June 2024 - 54
Canadian Boating June 2024 - 55
Canadian Boating June 2024 - 56
Canadian Boating June 2024 - 57
Canadian Boating June 2024 - 58
Canadian Boating June 2024 - 59
Canadian Boating June 2024 - 60
Canadian Boating June 2024 - 61
Canadian Boating June 2024 - Crossing the Line: Please hold my calls (I'll get back to you in November)
Canadian Boating June 2024 - Cover3
Canadian Boating June 2024 - Cover4
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https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-december-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-october-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-june-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-may-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-april-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-february-2024
https://www.nxtbook.com/kerrwil/canadianyachting/canadian-boating-december-2023
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