Blue Ridge Country January/February 2023 - 69

LEFT AND
BELOW: Mast
General Store
has built a
reputation for
awakening sleepy
downtowns,
as began with
the 1995
opening of the
Hendersonville,
North Carolina
store.
Soon enough, news of Mast General
Store spread beyond the High Country
and grabbed the attention of a man
named Don Eudy.
Eudy lived in Waynesville, North Carolina,
a pleasant hamlet located about
30 miles southwest of Asheville. Despite
its enduring charm, Waynesville needed
help. Since the 1970s, retailers had been
leaving Main Street in droves. But when
the town's department store-a place
called The Toggery-closed its doors in
1981, Eudy decided he couldn't sit on
his hands any longer. After making a few
phone calls, he had convinced the Coopers
to come have a look-see.
" I remember visiting downtown and
thinking, 'This could work here,' " Lisa
says. " The people of Waynesville just had
so much passion to bring to the store. "
In 1991, Mast General Store debuted
in Haywood County-a watershed decision
that would set the tone for future
expansion.
" That's when we really began investing
in development, " says Lisa.
Awakening Main Street America
In the coming years, the Coopers would
open new shops in cities and towns like
Hendersonville, North Carolina, (1995),
Asheville, North Carolina, (1999), Greenville,
South Carolina, (2003), Knoxville,
Tennessee,
(2006),
Columbia,
South
Carolina (2011), Winston-Salem, North
Carolina, (2015), and Roanoke, Virginia,
(2020).
JANUARY/FEBRUARY 2023 69
HENDERSON COUNTY TOURISM DEVELOPMENT AUTHORITY | TIM ROBISON
HENDERSON COUNTY TOURISM DEVELOPMENT AUTHORITY | SAM DEAN PHOTOGRAPH

Blue Ridge Country January/February 2023

Table of Contents for the Digital Edition of Blue Ridge Country January/February 2023

Blue Ridge Country January/February 2023 - Cover1
Blue Ridge Country January/February 2023 - Cover2
Blue Ridge Country January/February 2023 - 3
Blue Ridge Country January/February 2023 - 4
Blue Ridge Country January/February 2023 - 5
Blue Ridge Country January/February 2023 - 6
Blue Ridge Country January/February 2023 - 7
Blue Ridge Country January/February 2023 - 8
Blue Ridge Country January/February 2023 - 9
Blue Ridge Country January/February 2023 - 10
Blue Ridge Country January/February 2023 - 11
Blue Ridge Country January/February 2023 - 12
Blue Ridge Country January/February 2023 - 13
Blue Ridge Country January/February 2023 - 14
Blue Ridge Country January/February 2023 - 15
Blue Ridge Country January/February 2023 - 16
Blue Ridge Country January/February 2023 - 17
Blue Ridge Country January/February 2023 - 18
Blue Ridge Country January/February 2023 - 19
Blue Ridge Country January/February 2023 - 20
Blue Ridge Country January/February 2023 - 21
Blue Ridge Country January/February 2023 - 22
Blue Ridge Country January/February 2023 - 23
Blue Ridge Country January/February 2023 - 24
Blue Ridge Country January/February 2023 - 25
Blue Ridge Country January/February 2023 - 26
Blue Ridge Country January/February 2023 - 27
Blue Ridge Country January/February 2023 - 28
Blue Ridge Country January/February 2023 - 29
Blue Ridge Country January/February 2023 - 30
Blue Ridge Country January/February 2023 - 31
Blue Ridge Country January/February 2023 - 32
Blue Ridge Country January/February 2023 - 33
Blue Ridge Country January/February 2023 - 34
Blue Ridge Country January/February 2023 - 35
Blue Ridge Country January/February 2023 - 36
Blue Ridge Country January/February 2023 - 37
Blue Ridge Country January/February 2023 - 38
Blue Ridge Country January/February 2023 - 39
Blue Ridge Country January/February 2023 - 40
Blue Ridge Country January/February 2023 - 41
Blue Ridge Country January/February 2023 - 42
Blue Ridge Country January/February 2023 - 43
Blue Ridge Country January/February 2023 - 44
Blue Ridge Country January/February 2023 - 45
Blue Ridge Country January/February 2023 - 46
Blue Ridge Country January/February 2023 - 47
Blue Ridge Country January/February 2023 - 48
Blue Ridge Country January/February 2023 - 49
Blue Ridge Country January/February 2023 - 50
Blue Ridge Country January/February 2023 - 51
Blue Ridge Country January/February 2023 - 52
Blue Ridge Country January/February 2023 - 53
Blue Ridge Country January/February 2023 - 54
Blue Ridge Country January/February 2023 - 55
Blue Ridge Country January/February 2023 - 56
Blue Ridge Country January/February 2023 - 57
Blue Ridge Country January/February 2023 - 58
Blue Ridge Country January/February 2023 - 59
Blue Ridge Country January/February 2023 - 60
Blue Ridge Country January/February 2023 - 61
Blue Ridge Country January/February 2023 - 62
Blue Ridge Country January/February 2023 - 63
Blue Ridge Country January/February 2023 - 64
Blue Ridge Country January/February 2023 - 65
Blue Ridge Country January/February 2023 - 66
Blue Ridge Country January/February 2023 - 67
Blue Ridge Country January/February 2023 - 68
Blue Ridge Country January/February 2023 - 69
Blue Ridge Country January/February 2023 - 70
Blue Ridge Country January/February 2023 - 71
Blue Ridge Country January/February 2023 - 72
Blue Ridge Country January/February 2023 - 73
Blue Ridge Country January/February 2023 - 74
Blue Ridge Country January/February 2023 - 75
Blue Ridge Country January/February 2023 - 76
Blue Ridge Country January/February 2023 - 77
Blue Ridge Country January/February 2023 - 78
Blue Ridge Country January/February 2023 - 79
Blue Ridge Country January/February 2023 - 80
Blue Ridge Country January/February 2023 - 81
Blue Ridge Country January/February 2023 - 82
Blue Ridge Country January/February 2023 - 83
Blue Ridge Country January/February 2023 - 84
Blue Ridge Country January/February 2023 - 85
Blue Ridge Country January/February 2023 - 86
Blue Ridge Country January/February 2023 - 87
Blue Ridge Country January/February 2023 - 88
Blue Ridge Country January/February 2023 - 89
Blue Ridge Country January/February 2023 - 90
Blue Ridge Country January/February 2023 - 91
Blue Ridge Country January/February 2023 - 92
Blue Ridge Country January/February 2023 - 93
Blue Ridge Country January/February 2023 - 94
Blue Ridge Country January/February 2023 - 95
Blue Ridge Country January/February 2023 - 96
Blue Ridge Country January/February 2023 - 97
Blue Ridge Country January/February 2023 - 98
Blue Ridge Country January/February 2023 - Cover3
Blue Ridge Country January/February 2023 - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-sept-oct-2024
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-july-august-2024
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-may-june-2024
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-march-april-2024
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-january-february-2024
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-november-december-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-sept-oct-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-july-august-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-may-june-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-march-april-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-january-february-2023
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-november-december-2022
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-september-october-2022
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-july-august-2022
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-may-june-2022
https://www.nxtbook.com/leisuremedia360/leisure/BlueRidgeCountryMarchApril2022
https://www.nxtbook.com/leisuremedia360/leisure/blue-ridge-country-january-february-2022
https://www.nxtbook.com/nxtbooks/leisure/BRCND21
https://www.nxtbook.com/nxtbooks/leisure/BRCSO21
https://www.nxtbook.com/nxtbooks/leisure/brcja21
https://www.nxtbook.com/nxtbooks/leisure/brc_2021_0506
https://www.nxtbook.com/nxtbooks/leisure/brc_2021_0304
https://www.nxtbook.com/nxtbooks/leisure/brc_2021_0102
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_11_12
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_0910
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_0708
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_0506
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_0304
https://www.nxtbook.com/nxtbooks/leisure/brc_2020_0102
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_1112
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_0910
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_0708
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_0506
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_0304
https://www.nxtbook.com/nxtbooks/leisure/brc_2019_0102
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_1112
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_0910
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_0708
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_0506
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_0304
https://www.nxtbook.com/nxtbooks/leisure/brc_2018_0102
https://www.nxtbook.com/nxtbooks/leisure/brc_2017_1112
https://www.nxtbook.com/nxtbooks/leisure/brc_2017_0910
https://www.nxtbook.com/nxtbooks/leisure/brc_2017_0708
https://www.nxtbook.com/nxtbooks/leisure/brc_2017_0506
https://www.nxtbook.com/nxtbooks/leisure/brc_2017_0304
https://www.nxtbook.com/nxtbooks/leisure/brc_20170102
https://www.nxtbook.com/nxtbooks/leisure/brc_201612
https://www.nxtbook.com/nxtbooks/leisure/brc_20160910
https://www.nxtbook.com/nxtbooks/leisure/brc_20160708
https://www.nxtbook.com/nxtbooks/leisure/brc_20160506
https://www.nxtbook.com/nxtbooks/leisure/brc_20160304
https://www.nxtbook.com/nxtbooks/leisure/brc_20160102
https://www.nxtbook.com/nxtbooks/leisure/brc_20151112
https://www.nxtbook.com/nxtbooks/leisure/brc_20150910
https://www.nxtbook.com/nxtbooks/leisure/brc_20150708
https://www.nxtbook.com/nxtbooks/leisure/brc_20150506
https://www.nxtbook.com/nxtbooks/leisure/brc_20150304
https://www.nxtbook.com/nxtbooks/leisure/brc_20150102
https://www.nxtbook.com/nxtbooks/leisure/brc_20141112
https://www.nxtbook.com/nxtbooks/leisure/brc_20140910
https://www.nxtbook.com/nxtbooks/leisure/brc_20140708
https://www.nxtbook.com/nxtbooks/leisure/brc_20140506
https://www.nxtbook.com/nxtbooks/leisure/brc_20140304
https://www.nxtbook.com/nxtbooks/leisure/brc_20140102
https://www.nxtbook.com/nxtbooks/leisure/brc_20131112
https://www.nxtbook.com/nxtbooks/leisure/brc_20130910
https://www.nxtbook.com/nxtbooks/leisure/brc_20130708
https://www.nxtbookmedia.com