Blue Ridge Country January/February 2023 - 69
LEFT AND
BELOW: Mast
General Store
has built a
reputation for
awakening sleepy
downtowns,
as began with
the 1995
opening of the
Hendersonville,
North Carolina
store.
Soon enough, news of Mast General
Store spread beyond the High Country
and grabbed the attention of a man
named Don Eudy.
Eudy lived in Waynesville, North Carolina,
a pleasant hamlet located about
30 miles southwest of Asheville. Despite
its enduring charm, Waynesville needed
help. Since the 1970s, retailers had been
leaving Main Street in droves. But when
the town's department store-a place
called The Toggery-closed its doors in
1981, Eudy decided he couldn't sit on
his hands any longer. After making a few
phone calls, he had convinced the Coopers
to come have a look-see.
" I remember visiting downtown and
thinking, 'This could work here,' " Lisa
says. " The people of Waynesville just had
so much passion to bring to the store. "
In 1991, Mast General Store debuted
in Haywood County-a watershed decision
that would set the tone for future
expansion.
" That's when we really began investing
in development, " says Lisa.
Awakening Main Street America
In the coming years, the Coopers would
open new shops in cities and towns like
Hendersonville, North Carolina, (1995),
Asheville, North Carolina, (1999), Greenville,
South Carolina, (2003), Knoxville,
Tennessee,
(2006),
Columbia,
South
Carolina (2011), Winston-Salem, North
Carolina, (2015), and Roanoke, Virginia,
(2020).
JANUARY/FEBRUARY 2023 69
HENDERSON COUNTY TOURISM DEVELOPMENT AUTHORITY | TIM ROBISON
HENDERSON COUNTY TOURISM DEVELOPMENT AUTHORITY | SAM DEAN PHOTOGRAPH
Blue Ridge Country January/February 2023
Table of Contents for the Digital Edition of Blue Ridge Country January/February 2023
Blue Ridge Country January/February 2023 - Cover1
Blue Ridge Country January/February 2023 - Cover2
Blue Ridge Country January/February 2023 - 3
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Blue Ridge Country January/February 2023 - Cover3
Blue Ridge Country January/February 2023 - Cover4
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