Blue Ridge Country Nov/Dec 2024 - 63
To flavor its Chesapeake crab chip, which the company
has been making since the beginning, Route 11
uses seasoning from the J.O. Spice Company. It has been
in existence in Baltimore since 1945, supplying seafood
seasonings to crab houses.
The Route 11 product line also includes a habanero
barbecue chip called Mama Zuma's Revenge and a
sweet potato chip made seasonally in October.
Another seasonal product is the Yukon Gold chip.
Cohen points out that Yukons are not chipping potatoes.
" What we do that is different is we chip them right
out of the ground, since their chemistry will change a
couple of days after digging. If you chip them right after
harvest, you get that buttery characteristic in the chips. "
Cohen attributes much of her success in the potato
TOP TO BOTTOM: Freshly
hand-seasoned, still-warm
chips distribute across a
chip scale for weighing and
bagging.
Route 11 Founder and
President Sarah Cohen
stands with Vice President
Mike Connelly.
(Left) " Lunchbox Mini " -sized
bags are available in some
of Route 11's classic flavors.
(Right) An old U.S. 11
highway sign hangs in the
company's visitor center.
FACING PAGE: Large flakes
of cracked black pepper
season Route 11 Salt &
Pepper Chips.
chip business to growing up in a food-focused family.
Beginning at age 12, she worked in the family business,
a hotel and restaurant run by her parents,
Edward and Fritzi Cohen, in Washington,
D.C. She aspired to be a filmmaker and
even worked on a production about the history
of the White House.
A garden in Virginia's Shenandoah Valley,
established by her father to supply vegetables
for the family's restaurant, eventually
led Edward Cohen into the potato chip business,
through an Amish factory in Pennsylvania.
The Cohens sold chips door to door
before answering an ad in The Washington
Post in the 1980s announcing the availability
of a potato chip factory in southern
Maryland. The Cohens bought it, and not
long after, they received a large order from
the company Williams-Sonoma.
" They needed help, and this was my entry
into the potato chip world, " Sarah Cohen
tells us.
She opened Route 11 32 years ago in
an old feed store in Middletown, Virginia.
Now Route 11, at its Mount Jackson location,
employs 53 people and supplies niche
markets, delicatessens and grocery stores.
Preparing for Route 11's mail order season
as the holidays approach, Sarah Cohen
summarizes the primary reason for her
company's success:
" People are very passionate
about their potato chips. "
The full product line, some recipes using
potato chips and the corporate jingle can be
found at rt11.com.
Fred and Jill Sauceman study and celebrate the
foodways of Appalachia and the South from their
home base in Johnson City, Tennessee.
NOVEMBER/DECEMBER 2024 63
RYAN BONOS
http://www.rt11.com
Blue Ridge Country Nov/Dec 2024
Table of Contents for the Digital Edition of Blue Ridge Country Nov/Dec 2024
Blue Ridge Country Nov/Dec 2024 - Cover1
Blue Ridge Country Nov/Dec 2024 - Cover2
Blue Ridge Country Nov/Dec 2024 - 3
Blue Ridge Country Nov/Dec 2024 - 4
Blue Ridge Country Nov/Dec 2024 - 5
Blue Ridge Country Nov/Dec 2024 - 6
Blue Ridge Country Nov/Dec 2024 - 7
Blue Ridge Country Nov/Dec 2024 - 8
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Blue Ridge Country Nov/Dec 2024 - 11
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Blue Ridge Country Nov/Dec 2024 - 66
Blue Ridge Country Nov/Dec 2024 - Cover3
Blue Ridge Country Nov/Dec 2024 - Cover4
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