Spirited Virginia Q2 2022 - 43

Virginia ABC's Efforts to
Mitigate the Impacts
Mark Dunham
Pick modules, which are
two- and three-stories
high, efficiently move
product alongside the
distribution center's case
dispensary.
in 2021 than in 2019 ($1.1 million).
Consumers purchased more spirits,
driving $59 million of the growth or
more than a third.
Sales growth in 2021 was driven
heavily by premium products (i.e.,
consumers who chose more expensive
products). This sector of the market
delivered $86 million of the increase,
or more than half the sales growth.
Pandemic or not, premium products
create their own share of shortage issues.
Given lesser demand for expensive
products-plus the fact that many are
small-batch, limited-run spirits-they
are always harder to come by. Plus, when
a barrel-aged product runs out, the distiller
can't immediately produce more.
" Until we see consistent product supply,
readily available transportation and
stability in the workforce, inventory will
remain a challenge, " said Mark Dunham,
Virginia ABC's Chief Retail Operations
Officer.
Consumers can rest assured that Virginia
ABC works hard to meet customer
needs, despite pandemic problems. After
all, the vision is " To bring good spirits
and excellent service to Virginia. "
Efforts to minimize pandemic challenges
reflect ABC's ongoing commitment
to its values of accountability,
service, integrity and performance excellence.
To navigate the pandemic and
best serve customers, Virginia ABC is
taking the following steps:
* Shipping available inventory to
stores as soon as possible.
* Working closely with suppliers on
forecasting, identifying alternative
SPIRITED VIRGINIA | APRIL | MAY | JUNE 2022 43

https://sipsmith.com/us/

Spirited Virginia Q2 2022

Table of Contents for the Digital Edition of Spirited Virginia Q2 2022

Spirited Virginia Q2 2022 - Cover1
Spirited Virginia Q2 2022 - Cover2
Spirited Virginia Q2 2022 - 1
Spirited Virginia Q2 2022 - 2
Spirited Virginia Q2 2022 - 3
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Spirited Virginia Q2 2022 - Cover3
Spirited Virginia Q2 2022 - Cover4
https://www.nxtbook.com/leisuremedia360/leisure/2024-q3-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2024-Q1-Spirited-VA
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2023
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2023
https://www.nxtbook.com/leisuremedia360/leisure/2023-q5-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q2-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/2023-q1-spirited-va
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q4-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q3-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q2-2022
https://www.nxtbook.com/leisuremedia360/leisure/spirited-virginia-q1-2022
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ22021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12021
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ32020
https://www.nxtbook.com/nxtbooks/leisure/SpiritedVA-Q2-2020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ12020
https://www.nxtbook.com/nxtbooks/leisure/SPVAQ42019
https://www.nxtbook.com/nxtbooks/leisure/VTCRecipeBook
https://www.nxtbook.com/nxtbooks/leisure/2019Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2019Q1SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q4SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q3SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q2SpiritedVA
https://www.nxtbook.com/nxtbooks/leisure/2018Q1SpiritedVirginia
https://www.nxtbook.com/nxtbooks/leisure/Spirited_Virginia_Q4_2017
https://www.nxtbookmedia.com