The Roanoker July/August 2022 - 20
The Gist
Empowering Local Businesses
written and photographed by Ashley Wilson Fellers What the SBDC's new advisors want you to know.
After six months as local
business advisors, Kat Pascal
and Macklyn Mosley have
learned a lot about what
entrepreneurs need to hear.
I
n Februrary, Macklyn Mosley, a
musical artist and graphic designer, and
Kat Pascal, co-owner of Farmburguesa,
decided to leverage their experiences
in a new way. Each joined the Small
Business Development Center as diversified
regional advisors, where they hope to empower
local, minority-owned businesses.
" This is important work, " says Pascal, a
bilingual advisor who also founded Latinas
Network. " The rewarding part has been meeting
with clients and hearing, 'You're allowing
me to bring my dreams to reality.' "
Day to day, that work might mean helping
entrepreneurs write business plans, craft marketing
strategies or crowdfund. And after six
months, Pascal and Mosley have both learned
a lot about what minority entrepreneurs need
to hear most...
1) Don't go it alone.
" Sometimes small businesses don't think
that there's anyone there, " Mosley explains.
" But they can get free advising, financial literacy
and education, someone walking them
through the process, and I think that's so
important. " Many are shocked to learn that
the SBDC's resources are all free, Mosley says.
2) Wherever you are in your business' life
cycle, it's a great time to make a plan.
" There's no shame at what point you are in
your business, " says Pascal. " We just survived
a pandemic! " Whether a business is launching,
growing, in a management phase or preparing
to close, an intentional strategy can make a
world of difference, she says.
3) Relationships are critical.
" A lot of small businesses feel they really
have to be competitive with other businesses
20 JULY/AUGUST 2022
around them, " Mosley explains. The result can
be a business without a healthy ecosystem.
" How can we break that down by building
relationships? " he says.
4) Business is personal.
" Going into business is life-changing, "
Pascal shares - and that change can affect an
entrepreneur's mental health, family life and
finances. That's why advising is confidential,
she says - and why it can be so encouraging
for minority business owners to see an advisor
from a familiar community.
" Where there may not have been trust
before, now there's going to be a meeting in
the middle, " says Pascal. " We're rolling up our
sleeves, pulling back our hair ... We're going
into the journey with you. "
To schedule a meeting with a local business
advisor, go to roanokesmallbusiness.org/
advising. I
TheRoanoker.com
http://www.roanokesmallbusiness.org/
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The Roanoker July/August 2022
Table of Contents for the Digital Edition of The Roanoker July/August 2022
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