The Roanoker March/April 2024 - 15

in the 'noke
A Compelling
Mission
written by Kianna Price Marshall
Local Latinas break down stereotypes and amplify their
voices while empowering leaders to have a seat at the table.
I
n the midst of the challenging times brought on by the COVID-19 pandemic,
a group of passionate and visionary Latinas in the Roanoke
Valley came together to create something extraordinary. Latinas
Network (LN), founded in November 2020, emerged as a powerful
force dedicated to addressing the unique challenges faced by Latinas
and providing a supportive and empowering community.
At the heart of LN lies a compelling mission centered around three
core pillars: Business Engagement, Professional Development and
Representation. These pillars form the bedrock upon which LN has
built a vibrant and inclusive community that empowers Latinas to thrive,
connect and lead in various spheres of life.
LN's inception was marked by the collaboration of remarkable individuals.
The founder, Kat Pascal, contacted Iliana Sepulveda, Shannon
Dominguez, Angie Hernandez and Elizabeth Mazo. Together, they
embarked on a journey to create a platform that would foster connections,
provide professional development opportunities and amplify the
representation of Latinas in the community.
" Before our initial meeting, I was curious and optimistic. I knew there
were other Latinas in the area advancing in their careers and businesses
and I wanted to get to know them. After our first meeting, the mutual
enthusiasm and commitment among us transformed into a driving force
for even more positive change, " says Pascal.
LN has achieved remarkable success in the realm of business engagement,
creating a robust network that supports and encourages collaboration
among Latina-owned businesses. The organization's efforts have
facilitated partnerships and sponsorships, contributing significantly to
the economic growth of the community,
" We've helped spotlight Latinas looking to participate in boards, made
connections between companies and members which resulted in them
conducting business with one another, " says Pascal.
Over the years, LN has witnessed substantial growth in both membership
and program scope. Initiatives like Nuestro Exito, Lunch with
Leaders and the Young Latino Professionals Group cater to different
segments of the community, providing training, support and resources
for personal and professional development.
* Lunch with Leaders Workshops: Offering training and support to
individuals and organizations striving for positive change.
* Nuestro Exito: A bilingual program focused on providing business
development tools to current and future entrepreneurs.
* Young Latino Professionals Group: Fostering a supportive and
inclusive environment for young leaders, with a focus on Latino
and underserved communities. Providing resources, mentorship and
opportunities for personal and leadership development.
Participants in LN consistently express positive feedback about the
meaningful connections made, the business opportunities arising and the
supportive environment that nurtures personal and professional growth.
" We constantly meet month to month and we learn about the services,
but also the issues and the opportunities that are in the community, " says
co-founder Iliana Sepulveda.
LN participants acknowledge challenges such as the need for greater
representation, breaking down stereotypes and overcoming language
and cultural barriers. These shared frustrations drive Latinas Network
to continually evolve and address these issues head-on.
The Latino/Hispanic community in the Roanoke Valley has flourished
over the years, contributing significantly to the cultural richness
and diversity of the region. However, inclusivity and understanding are
still greatly needed across the valley. There are several ways such can be
achieved, starting by being an ally of the LN. Readers are encouraged to
actively support LN by attending events, becoming sponsors, volunteering
and spreading awareness about the organization's mission. Supporting
Latina-owned businesses and amplifying the voices of Latinas in the
community are impactful ways to contribute to LN's mission.
As LN continues to expand its reach and influence, the organization
remains steadfast in its dedication to creating a community where
Latinas thrive personally and professionally. LN stands as a beacon of
empowerment and solidarity, weaving dreams into reality and connecting
communities in the vibrant tapestry of the Roanoke Valley. Learn
more about Latinas Network, their leaders and programming by visiting
latinasnetwork.org. I
KIANNA PRICE MARSHALL, a native of Roanoke, is an award-winning multimedia journalist proudly sharing the stories of her hometown for 15 years with radio listeners, TV viewers and
lifestyle magazine readers. She is a graduate of University of Richmond with a double major in Leadership Studies and Communications. Follow her on Instagram @kiannainthecity.
TheRoanoker.com
MARCH/APRIL 2024 15
COURTESY OF LATINAS NETWORK

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The Roanoker March/April 2024

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