The Roanoker March/April 2024 - 41
fashion
ION WEEK
RNS FIVE
R
oanoke Fashion Week, a collaborative
effort to bring together the fashion community
to highlight styles and trends while celebrating
diversity and inclusion, has been turning heads
ever since hitting the runway five years ago.
Erica Jenkins, CEO of Roanoke Fashion Week, fondly recalls
dressing up Barbie and being inspired by the legacy of fashion in
her maternal lineage.
" My passion for fashion was ingrained in me from birth, as my
mother, a role model with a unique flair for style, passed down
this love through generations. Her influence traces back to my
grandmother, who inherited a keen sense of fashion from her own
mother, " Jenkins relays.
At 14, Jenkins and her mom, Darcel Walters, begin modeling
for local stores. After being turned down by a New York modeling
agency because she had bags under her eyes, she didn't expect to
get another opportunity to sign with an agency. She was surprised
when she went to Philadelphia with a friend who was auditioning
as a model with John Casablancas Agency and the agency asked
her to sign with them.
" As I embraced a career in the fashion industry as a model, my
understanding and connection to the world of fashion deepened.
Immersed in this dynamic field, I continuously learn and evolve,
further fueling my passion for the ever-changing landscape of
style. "
While at NuFocus (now NFX Group), a digital media
company in Roanoke that produced publications and
events, she realized there was a need for fashion to have
its own space in Roanoke, so she created a digital fashion
magazine. That led to putting on various fashion shows
and ultimately to what is now Roanoke Fashion Week.
Jenkins credits Tom Page (owner, NFX Group) for pushing
her to move forward with the idea.
" Truthfully, it's been hard, " says Jenkins. " However, fortunately
for me, I've had a small team who brought their much-needed
expertise to the table. "
Whitney Lopez
TheRoanoker.com
MARCH/APRIL 2024 41
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The Roanoker March/April 2024
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