The Roanoker March/April 2024 - 43

fashion
" ...THIS EXPERIENCE HAS TAUGHT ME
TO GET RID OF SELF-DOUBT, BECAUSE
HONESTLY I DID NOT EXPECT TO WIN. "
TANYA ALLEYNE
include Shades of Color, La De Da, Inc.,
Bittersweet Boutique, 310 Rosemont,
Culture Ethnic Shop, She's International,
Her Perfect Day, Golden Shoestring and
Punch Boutique.
" Each of these plays a pivotal role in
shaping the fashion landscape, showcasing
a diverse array of styles and committing
themselves wholeheartedly to the world
of fashion, " Jenkins says. " Their collective
influence reflects a shared dedication to setting
trends and contributing to the dynamic
and ever-evolving fashion industry. "
Local designers bring their own flair
and add their eclectic and unique styles to
the area fashion scene. To celebrate individuality
in fashion and contribute to the
growth and recognition of local talent, La
De Da owner McBroom is collaborating
with local artists and designers to bring
one-of-a-kind collections to life. A recent
highlight involves the launch of a small collection
of handmade pieces, crafted from antique
quilts, in collaboration with Rosemary St.
Jacques. She is also working with designers
Batzapparel and Liberated State as well as
local Roanoke artist and muralist Toobz Muir
on collection ideas.
" These collaborations aim to fuse fashion
and art, creating unique and distinctive collections
that not only showcase the talents of
these local artists but also contribute to the
vibrant cultural tapestry of the community, "
shared McBroom.
Witnessing the growth of Fashion Week
and the local fashion scene excites McBroom
as it presents opportunities for collaboration,
innovation and economic development. Her
commitment to supporting and nurturing
talent within the community is fueled by her
vision of Roanoke as a sought-after destination
for fashion enthusiasts, professionals and
businesses.
" I've always believed in the importance of
celebrating art in our city, and Fashion Week
has emerged as a significant platform for
designers, local boutiques and models to showcase
their creative abilities, " says McBroom.
" Personally, I'm invested in not just sustaining
but amplifying its impact with the ultimate aim
of positioning Roanoke as a true fashion hub
in our region. "
Jenkins has the passion and vision to do
just that and says Fashion Week will continue
evolving with a focus on sustainability, diversity
and inclusivity. They are exploring incorporating
virtual reality experiences, allowing global
audiences to virtually attend shows and interact
with the designs and boutiques creating a more
immersive and inclusive fashion event.
To find out how to volunteer or participate
in Roanoke Fashion Week, contact Erica at
theroanokefashionweek.com. I
LEFT TO RIGHT:
Crystal McBroom,
Owner of La De Da,
and RFW director
Erica Jenkins at the
Tattoo Fashion Show
2023.
Morgan Freeman
shows off a mauritius
leather jacket
spray painted by
Johnathan Hatcher
of TatMan Tattoos.
TheRoanoker.com
MARCH/APRIL 2024 43
CREDIT
http://www.TheRoanoker.com
The Roanoker March/April 2024

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