The Roanoker May/June 2022 - 68
Best of 2022 * the winners
and went through a divorce that made
me step back and figure out who I was
and what I'm passionate about. That passion
became The French Farmhouse. "
Local artist
Jon Murrill
Despite the many challenges in actually
starting the business - including
finding the right location, construction
decisions and delays, financing, time invested
and setbacks - Lawson found
that " when there is a will, you can create
the way. You will hear lots of 'no's' but
don't let that discourage you or doubt
your ideas. And taking the risk of pursuing
your dream is always worth it! I want
to empower others to do the same. "
The most rewarding part? When she
sees how overjoyed her customers are
when visiting or selecting items for their
homes. Guests are vocal about how they
enjoy the market shopping experience,
the variety of products offered in the
modern farmhouse style and the prices,
and even comment on how " Roanoke has
needed a store like ours for so long. "
" That feedback is fuel to us, and
means so much to our small business, "
Lawson says. " We equally enjoy getting
to know our customers and their stories.
Just being kind and listening goes so far
these days, and we want our customers
to know we care and to feel like family
when with us. "
The Roanoke community has certainly
supported her small business. She says
68 MAY/JUNE 2022
the local customers are always positive,
encouraging and loyal, and offer so much
support for all small businesses. It's heartwarming
for Lawson to see fellow small
business owners supporting each other,
as they value collaboration, and make an
impact when joined together.
And while you're visiting The French
Farmhouse, venture upstairs to the second
floor to see Rendezvous Studio &
events, their beautiful 2,000-square-foot
event space that serves the community
for gathering together for special occasions,
workshops and photographers' studio
space. It's also here you'll enjoy their
monthly Virginia Made Saturdays, where
they host local artisans and offer small
business owners a space to sell their
goods in an indoor marketplace setting.
Where can Lawson be found if she isn't
working hard in and on her store? She
loves taking her kids on bike rides on the
greenway, or visiting local sports like The
Center in the Square Kid's Center, Fallon
Park Elementary playground and their favorite,
Blue Cow Ice Cream. " There are
endless kid-friendly activities to choose
from in Roanoke, and as a mom, I'm appreciative
for that, " she says.
Choose your home decor and more
by visiting The French Farmhouse in
downtown Roanoke on Church Avenue,
or learn more at thefrench-farmhouse.
com. -LL
TheRoanoker.com
AARON SPICER
http://www.TheRoanoker.com
The Roanoker May/June 2022
Table of Contents for the Digital Edition of The Roanoker May/June 2022
The Roanoker May/June 2022 - Cover1
The Roanoker May/June 2022 - Cover2
The Roanoker May/June 2022 - 3
The Roanoker May/June 2022 - 4
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The Roanoker May/June 2022 - Cover3
The Roanoker May/June 2022 - Cover4
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