Chapitre 3 : Logistics I. Globalization II. Supply chain management III. Push and pull strategies IV. Environmental Management Systems (EMS) Chapitre 4 : Production quality management Chapitre 5 : Innovations I. Research and development units II. The innovation process THÈME 7 Marketing Chapitre 1 : Products and brands I. Products II. Brands III. Trademarks IV. Corporate identity and image Chapitre 2 : Marketing I. Product life cycle II. Promoting a new product III. Digital marketing techniques IV. Negotiation 291 292 295 296 297 299 303 304 305 307 309 309 309 311 312 315 316 317 320 322 18