Chapitre 3 : Advertising I. Viral marketing 325 326 II. Sensorial or sensory marketing Chapitre 4 : Public relations I. External communication II. Internal Communication Chapitre 5 : Marketing and ICT I. Personal data and marketing II. Social network advertising III. The Facebook- Cambridge Analytica data scandal IV. Digital marketing jobs Texts and examples 327 329 330 330 331 331 333 335 337 339 19