Chapitre 5 - Innovations * Common adjectives Pharmaceutical Publicly funded * Adverbs and useful words Particularly For the sake of Pharmaceutique, du médicament Financé par les pouvoirs publics Particulièrement, notamment Par souci de II The innovation process Before a new product is launched, an idea has to be generated. As it was explained before, most new ideas relate to relatively small innovations. Nevertheless, a screening phase enables to test the feasibility of the idea. Prototypes may be used for the tests. They can now be easily produced with 3D- printing tools which can convert a computer design into a three- dimensional object. The prototype can be refined a number of times during that alpha- phase until it is considered final. The process then comes to an experimentation phase, called beta phase, during which a limited release of the new product is tested by some users. The last phase consists in commercializing the product with the help of the marketing department for the product launch. & TECHNICAL TERMS Feasibility 3D- printing Alpha- phase Beta- phase Experimentation Staying ahead of the curve Thinking outside the box A product launch La faisabilité Impression en trois dimensions Phase Alpha Phase Beta L'expérimentation Garder une longueur d'avance Penser hors des sentiers battus Un lancement de produit 305