Start - Business Model performant, Business Plan convaincant - 2e - 140

,Le plan de financement
Le plan de financement est le tableau qui va vous permettre de faire le point
entre les différentes sources de financement de votre entreprise (vos apports
et ceux de vos associés, les emprunts, subventions...) et les besoins de
financement.
Il est essentiel pour vos investisseurs que votre plan de financement fasse
apparaître un excédent et pas un déficit. Ce n'est pas parce que vous prévoyez
que votre entreprise soit rentable que votre plan de financement va mettre en
avant un excédent de financement après la première année. En effet, votre
compte de résultat (qui permet de calculer la rentabilité de votre projet) ne
prend pas en compte les éléments de financement qui eux vont avoir un
impact sur votre trésorerie.
C'est pour cette raison qu'il est indispensable d'inclure un plan de financement
dans votre business plan. C'est un élément qui est très important pour
vos financeurs car il va leur permettre d'apprécier combien vous apportez à
votre entreprise et la façon dont vous le faites pour analyser la contribution
que vous leur demandez au regard de cela.
138

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