Start - Business Model performant, Business Plan convaincant - 2e - 52

Si vous ne deviez retenir qu'une approche (ce que vous n'allez pas faire bien
entendu), c'est celle-ci.
Rencontrer vos futurs clients
Une fois que vous avez identifié vos clients potentiels, la prochaine étape va
consister à échanger avec eux.
,Solliciter un entretien
Cette étape est simple mais aussi très peu confortable lorsque l'on est porteur
de projet. Si vous avez tendance à vous trouver 1 001 excuses pour éviter de
contacter des clients potentiels (mon projet n'est pas assez abouti, ils vont
tout remettre en cause...), je vous conseille de foncer quand même ! La réussite
d'une entreprise repose sur une succession de « sorties de votre zone
de confort ». Vous êtes arrivé face à la première, ça n'est pas le moment de
renoncer.
Et pour vous permettre de gagner du temps, voici des modèles de mails que
j'utilise pour solliciter des entretiens.
Modèles de mails
Mail de sollicitation directe :
Bonjour,
Je suis en train de travailler sur une nouvelle offre de [votre offre] et, dans
ce cadre, j'aimerais réaliser de courtes interviews téléphoniques (15 minutes
environ) de [personnes dans votre cible] et [qui ont le problème que vous
adressez].
Est-ce que c'est vous ? Sinon, est-ce que vous connaissez quelqu'un qui
serait dans cette situation et qui accepterait de répondre à mes questions ?
50

Start - Business Model performant, Business Plan convaincant - 2e

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