Start - Business Model performant, Business Plan convaincant - 2e - 64

N'essayez pas de tout faire vous-même
Souvent, lorsque l'on se lance et que l'on a peu de moyens, on est
tenté de tout faire soi-même. Il est important de vous former car vous
devez comprendre les missions que vous allez confier aux autres ou a
minima être capable de vous assurer qu'elles sont bien faites.
Néanmoins, je vous conseille de ne pas tout faire tout seul. Une entreprise
ne fonctionne pas sans investissement. Si ce n'est pas votre
argent que vous investissez, alors ce sera votre temps.
Prenons l'exemple du marketing. Si vous voulez identifier les bons
canaux pour rentrer en contact avec vos clients potentiels, réaliser des
campagnes qui convertissent, etc., il va vous falloir des mois de test et
d'affinage. Alors que si vous faites appel à un consultant en marketing,
vous allez bénéficier de son expérience, de son savoir-faire et, dernier
aspect non négligeable, de son recul par rapport à votre projet.
Vous ne pouvez pas être bon partout. Capitalisez sur vos forces et
faites-vous aider sur les points sur lesquels vous avez besoin d'aide !
Trouver des fournisseurs et ressources
en externe
Une fois que vous savez ce que vous allez faire en interne, il est temps d'aller
chercher des renforts en externe. À moins que vous n'ayez un projet dans la
restauration ou dans le commerce, il est fort probable que vous commenciez
seul votre aventure entrepreneuriale.
Vous allez donc devoir vous appuyer sur les compétences de consultants,
coachs et freelances mais aussi de fournisseurs auprès desquels vous allez
acheter les outils ou les produits dont vous aurez besoin pour satisfaire vos
clients.
62

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