Start - Business Model performant, Business Plan convaincant - 2e - 68

Interview de Anne Parisot : identifier ses futurs fournisseurs
Anne est consultante en optimisation de la chaîne logistique et fondatrice
d'Aptimium. Elle a accompagné de nombreuses entreprises, notamment
dans le domaine de la mode, pour sourcer leurs prestataires et optimiser
leurs prix de revient. Elle a accepté de nous partager son expérience.
Comment identifier ses fournisseurs de matières premières
et ses prestataires ?
Voici une méthode simple que je préconise pour trouver les bons fournisseurs.
Commencez par faire une première liste de fournisseurs potentiels
via les moteurs de recherche, votre syndicat professionnel ou le site de
la fédération française du prêt à porter (pour les porteurs de projet qui
se lancent dans ce domaine). Les syndicats tiennent des listes de prestataires
à disposition.
Repérez les fournisseurs de vos concurrents : allez dans leur boutique,
analysez leur offre, relevez les caractéristiques des produits vendus et
essayez d'obtenir des précisions sur les fournisseurs lorsque cela est
possible.
Recherchez sur Internet les coordonnées des fournisseurs mais ne prenez
contact avec eux que lorsque vous êtes prêt à le faire. C'est-à-dire
lorsque vous avez affiné votre projet, que vous connaissez le marché, le
vocabulaire technique et le mode de fonctionnement du métier. Dans le
milieu de la mode, attendez d'avoir un prototype à présenter pour faire
faire vos premières estimations.
Une fois en contact avec un fournisseur : demandez un devis sur la base
d'une commande précise, négociez les conditions de volume, de transport
et de paiement. N'hésitez pas à demander un rendez-vous avec un
commercial.
...
66

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