Les Carrés DCG - DCG 12 - Anglais appliqué aux affaires - 1re - 142

DCG 12 - Anglais appliqué aux affaires
1.7 Communication et culture d'entreprise
Comme pour l'organisation de l'entreprise, ce thème intervient plutôt dans la correspondance professionnelle. Vous
trouverez ci-dessous un texte qui s'en rapproche.
Quelques mots clés sur ce thème :
- social networks : les réseaux sociaux
- corporate culture : la culture d'entreprise
- to announce : annoncer, publier, dévoiler
- to advertise : annoncer, faire de la publicité, promouvoir
- an advertisement : une annonce, une publicité
- a spokesperson : un porte-parole
- public relations : les relations publiques
Un extrait d'annales sur ce thème
Devoir INTEC-CNED février 2020
Facebook vs Snapchat
Facebook has officially lost its cool. Snapchat is set to overtake it as the digital hangout of choice for teens and twentysomethings
this year, as Mark Zuckerberg's social media site struggles to remain relevant to the youth generation.
By the end of this year Snapchat, which with its disappearing messages and funky photograph filters has already won
over young teens, will also become the most popular social media platform in the UK for 18- to 24-year-olds.
Snapchat is expected to grow that demographic by more than 350,000 users in 2018, to just under 5 million, putting it
ahead of Facebook for the first time in the UK, according to a new report by eMarketer. Facebook is set to suffer its second
year of declining use by the trendsetting group, to 4.5 million, a loss of more than 500,000 users in the past two years.
The figures spell more bad news for Zuckerberg and Facebook's growing age problem. Last year Snapchat overtook
Facebook in the popularity stakes for 12- to 17-year-old UK social media users. " Many younger social network users are
forgoing Facebook altogether in favour of more appealing mobile-first alternatives, such as Snapchat, " says Bill Fisher,
senior analyst at eMarketer.
Despite Snapchat's success in surpassing its rival in the UK, it's not been without its own problems. The young social
media set is notoriously volatile and, earlier this year, a tweet from trendsetting social media queen Kylie Jenner - in
which she asked her 25 million followers " does anyone else not open Snapchat anymore? " - wiped $1.3bn off the
company's value. In June, Snap reported that active daily user numbers shrank from 191 million to 188 million, a 1.5%
decline. It followed a controversial redesign that prompted more than a million people to sign a petition to reverse the
" annoying " changes. [...]
Facebook remains by some distance the biggest social media player in the UK, and Snapchat is about half the size, with
just over 16 million UK users, with growth this year expected at more than 9%.
" Facebook is still adding monthly users overall, but older age groups are mainly responsible for this, " says Fisher.
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Les Carrés DCG - DCG 12 - Anglais appliqué aux affaires - 1re

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