America's Most Advisor-Friendly Trust Companies 2024 - 22

2024 AMERICA'S MOST ADVISOR-FRIENDLY TRUST COMPANIES
COUNSEL
TRUST
Brandon Crooks
CEO
Counsel Trust Company
414 Union St, Ste 1900, Nashville, TN 37219
www.counseltrust.com
Counsel Trust, established in 2002 by trust professionals-all
former executive-level trust officers of banks-was created to serve
the needs of independent advisory firms. With deep experience in
providing directed trustee services to advisors, attorneys and other
firms with trust needs, Counsel is extending and broadening its
directed trustee services. Counsel Trust is chartered in Tennessee,
one of the most " trust-friendly " states, offering advisor clients
significantly enhanced trust and estate planning capabilities.
Our clients are located
throughout the country,
already accustomed to
communicating from a
distance, so the regular
rhythm of those relationships
has not changed. High- and
ultra-high-net-worth clients
continue to depart from
large bank trust operations,
frustrated by slow, expensive
and impersonal service.
Advisors who provide a
more personalized boutiquestyle
experience stand to
gain significant assets. We
are excited to see a growing
level of understanding,
confidence and demand for
directed trust services from
our advisor clients. As their
most important clients age,
advisors are recognizing
the need for a dependable
corporate trustee partner.
Without a friendly corporate
fiduciary in place, the loss of
assets could be significant.
Counsel Trust is in a perfect
position to assist those
advisors and their clients.
We are energized by the
relief that many advisors
express to us upon learning
that there are new and
better trust administrative
alternatives available to
them.
Counsel understands how vital it is for advisors to direct and control
their client relationships. Counsel's primary goal is to become the
advisor's trust affiliate; offering seamless and transparent back-office
trust services. Advisors can also choose to private-label their own
trust company, with Counsel providing trust administrative services
in the background.
Counsel offers complete asset custody flexibility, enabling advisors
to maintain their own custodial platform (or choose another platform)
for complete portfolio management continuity. This valuable
capability avoids the inconvenience of transferring advisor-managed
client assets to a separate trust custody platform.
Counsel Trust is committed to offering high-quality, attentive
trust administrative services, enabling advisors to concentrate on
investment management and maintaining the client relationship.
Advisory clients receive the benefit of quality management within
a trust structure that serves their unique estate- and investmentplanning
needs.
New business contact name:
Brandon Crooks
CEO
Phone: (717) 718-1600
Email: bcrooks@counseltrust.com
Website: www.linkedin.com/in/
brandon-crooks-733a315/
CONTACT
States chartered/licensed in:
Tennessee
Average account size:
$2 million
Total assets (AUA): $3.2 billion
Custodians supported: Works
with all
Number of relationships with
advisors: 50+
Fees (for directed and
discretionary trust services)
Annual minimum fee: $3,000
Fee scale:
First $1 million
Next $2 million
Next $2 million
Next $5 million
Over $10 million
0.40%
0.35%
0.30%
0.25%
0.20%
Number of in-house experts: 9
Trust accounting system: SEI
Supports directed trusts: Yes
Supports delegated trusts:
Yes
Typical timeframe for
acceptance of new trust: 24 to
48 hours
Marketing support includes:
Brochures and face-to-face
meetings with advisors, clients
and prospects nationwide
47 ED I T A B L E L I N E I C O N S S E T
BUSINESS
STRATEGY
STRATEGY
VISION
BUSINESSMAN
IDEA
ACHIEVEMENT
CAPITAL
FINANCIAL ADVISOR
MANAGING
TAX
INNOVATION
BOARD MEETING
STRATEGIC FEATURES
PROJECT
CONTRACT
CREATION OF ASSET
PROTECTION TRUSTS
PRODUCTIVITY
QUALITY
FINANCE
DIRECTION
TIME IS MONEY
GUIDANCE
FINANCIAL STRATEGY
DECREASE
DECISION MAKING
PLANNING
BANKRUPT
REPORT ANALYSIS
INVESTMENT
ORGANISATION
GROWTH
ORGANISATION
SPECIAL NEEDS TRUST
FORMATION
MONEY SEARCH
CALENDAR
INTEGRATING ADVISORS IN
TRUST MANAGEMENT
ADVERTISING
GLOBAL BUSINESS
WALLET
COLLABORATION
SUCCESS
PRESENTATION
PROBLEM SOLVING
REPORT
WORKFLOW
REVENUE
TAKE OVER
DEFENSE STRATEGY
22
https://www.linkedin.com/in/brandon-crooks-733a315/ https://www.linkedin.com/in/brandon-crooks-733a315/ https://www.counseltrust.com/about-us/contact-us/ https://www.counseltrust.com/
America's Most Advisor-Friendly Trust Companies 2024

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