Auto Care Insider Volume 109 - 19

upon KPIs, quarterly priority
projects and metrics aligned
across the organization.

That's what Google
Home and Amazon's
Alexa have provided.
The same voicerecognition software
utilized by smart devices
will likely increase
productivity and efficiency
once users no longer
have to learn keyboard
controls and commandline prompts, or conduct
manual inputs.

10. Trust and empower
your team.
Laying the right foundation of
trust and alignment through
strong internal communication
and empowering employees to
do their best work by providing
clear objectives gives them
the framework to achieve
measurable goals for the brand.

11. Stream video content
across multiple platforms.
Video should be used in all
forms of communication.

12. Incorporate
influencer marketing.
A campaign may have
significant reach, but with the
help of a single influencer, it
can drastically improve.

13. Set a stretch goal.
Have a stretch goal for a
marketing tactic, such as
sponsoring a big event that
is a fit for your brand.

14. Know your current
brand perceptions.
Understand your brand strengths
and weaknesses and provide
benchmarks for comparison.

15. Identify and
align goals with your
creative vision.
Take a step back to identify
your creative vision and how
it can support the company's
broader business goals.
Excerpted/adapted from:
https://www.forbes.com/sites/
forbescommunicationscounc
il/2018/01/24/15-q1-marketingactivities-that-will-ensure-yearround-success/#529b9b065606

THE BIG 3 TECH
CATEGORIES THAT
WILL CONTRIBUTE
THE MOST TO YOUR
SUCCESS IN 2018
By: Q Manning, CEO,
Rocksauce Studios, Guest
Writer, Entrepreneur.com

As each new day seems to
herald a new technology
that promises to make
marketing, communication
and creativity ever more
dynamic, entrepreneurs
may be left wondering
which technologies
they should invest in - or
whether they should
invest. Onboarding new
technologies is about
problem-solving. While the
problems you face may
feel entirely idiosyncratic,
the following three primary
technologies that I deem
most helpful in the coming
year are pretty universal.

1. Communication
platforms.
Communication
technologies offer a
host of benefits, from
increased productivity
to tighter teams and the
ability to foster better
company cultures.
Messaging services like
Slack or HipChat are

3. Blockchain.

great for fostering realtime communications
when your teams work
outside the office. Tools
such as Basecamp
and other project
management solutions
streamline operations
regardless of your staffers'
location, while LinkedIn
and Ripple enhance
connect individuals on
a more personal level.

2. Artificial
intelligence.
AI-driven technology
is a must on any tech
list for the coming year
because the category is
expanding so rapidly. As
data becomes increasingly
unwieldy, deep-learning
techniques are evolving
to process that data into
insights that even remote
employees can use.
While the ability to interact
with devices through
the internet has long
existed, users needed a
shared vernacular ("Hey,
Google!") to make it
part of their daily habits.

The latest cryptocurrency
crash may have
entrepreneurs wondering
whether Bitcoin will even
make it through the year,
but Blockchain itself -
which can do much more
than financial transactions
- isn't going anywhere.
What will happen in
2018 most likely is an
explosion of companies
trying to roll Blockchain
into their products, or
have it be their product.
Where Blockchain really
shines is its ability to
foster trust between
organizations. The secure
nature of the Blockchain
ledger means that
transactions that formerly
required intermediaries
no longer do. Instead,
"ownership" can now be
tokenized, and its digital
life cycle instantly tracked.
And that opens up big
security opportunities for
entrepreneurial individuals
and businesses.
Excerpted/adapted from:
https://www.entrepreneur.
com/article/307843

AUTO CARE INSIDER  |  VOL. 109 

19
http://www.Entrepreneur.com https://www.forbes.com/sites/forbescommunicationscouncil/2018/01/24/15-q1-marketing-activities-that-will-ensure-year-round-success/#7678c3975606 https://www.entrepreneur.com/article/307843
Table of Contents for the Digital Edition of Auto Care Insider Volume 109
