"By investing in our employee base, we ensure that experienced professionals can step into leadership roles when opportunities emerge." these measurements improved the experience for employees and added value to the business. Why do you think it's important to encourage education and professional growth in your employees? MOTOR believes in the importance of offering employees a variety of learning platforms and opportunities to broaden their knowledge and increase their skills. This leads to an increase in job satisfaction and retention through continuous growth. By investing in our employee base, we ensure that experienced professionals can step into leadership roles when opportunities emerge. What are some of the ways fostering education has furthered your company's overall goals and objectives? Investing in education positions our employees to leverage emerging technologies such as machine learning, big data and artificial intelligence to apply to marketplace opportunities. In addition, broadening the collective knowledge of the MOTOR team allows more capacity to assist each other in problem solving. What positive impacts have you found from investing in your employees? Shared learning not only prevents repetition of past mistakes, but accelerates the delivery of quality products and services to our customers. Engaging all team members in learning creates new relationships and improves communications. MOTOR's business and data are complex, and these training programs allow us to continuously improve premium data products and solutions that meet today's technology demands. Want to showcase your company's dedication to investing in the professional development of its employees? The Auto Care Career and Education Award (ACE) will begin accepting applications in May 2018. Visit http://bit.ly/ACEAward18 for more information. autocare.org 17http://www.bit.ly/ACEAward18 http://www.autocare.org