Auto Care Insider Volume 91 - (Page 10)

MARKET INTELLIGENCE INTEREST in the growing e-tailing, or online purchasing, trend in the auto care industry was evident at AAPEX 2014, as nearly 100 industry professionals attended "Distribution in the Age of E-Tailing," a session in the AAPEXedu education program. Presented by Chuck Bean, The Martec Group; Bill Thompson, IMR; Jon Rubich, Insights2Action; and Ron Rossi, Auto Care Association on Tuesday, Nov. 4 in Las Vegas, Nev., the session covered: E-tailing by customer type; Total e-tailing market in 2013; "New" e-tailing channels; Professional technician research habits; E-TAILING IN THE AUTO CARE INDUSTRY A HOT TOPIC AT AAPEX E-tailing Market Size 2014 e-tailing IN THE AUTOMOTIVE AFTERMARKET E-tail purchases % ~$6B 6 Offline purchases % ~$98B 94 E-tailing by Customer Type Installer e-tail* ~$3.3B ~4% Penetration PRODUCT # 75054 / $1,750 MEMBERS / $2,750 NON-MEMBERS 55% Full Report (Billions of Retail Dollars) Total Estimated Automotive Replacement Parts Market, $104B Source: Digital Auto Care Factbook 2015 10 AUTO CARE INSIDER | VOL. 91 Consumer e-tail ~$2.7B ~9% Penetration 45% *The Installer e-tail market size estimate has been "marked up" to reflect consumer dollars (as presented in the Auto Care Factbook) in order to provide an apples-to-apples comparison for the consumer e-tail market. Actual sales from e-tailers to installers is approximately 35 percent lower, or roughly $2.4B. E-tailing purchase drivers; Industry implications; and Implications for traditional players. During the Q&A portion of the session, participants acknowledged that the high-growth e-tailing trend is a reality in the auto care industry, and reported making strategic plans accordingly. One participant called e-tailing "not just a revolution, but an unstoppable evolution like e-commerce was years ago." They also strongly believe that e-tailing is being fueled by the younger generation embracing advances and efficiencies in technology, which are driving this trend toward greater heights. For copies of the entire presentation, call 301-654-6664 and ask for the education department. For more information or to order the study, visit www.autocare.org/etailing. http://www.autocare.org/etailing

Table of Contents for the Digital Edition of Auto Care Insider Volume 91

President's Message
Association News: A Century of AEA
Best of the Best
AAPEX News
Market Intelligence
Member Profile
Toolbox
Impact Awards
Market Intelligence
Association News: YANG 2015

Auto Care Insider Volume 91