State of the Auto Care Industry Report 2015 - (Page 19)
current d
Another big trend affecting the way the industry does business is the growth of telematics.
Telematics is the ability of a vehicle to share data with the outside world to benefit the driver.
Portion of Sales with Embedded Telematics
2%
2
2 01
4
2 01
20%
45%
7
2 01
0
202
90%
250M cars will have connectivity.
By
2020
Source: Gartner Research "Predicts 2015: The Internet of Things"
150M drivers will actually use their connectivity.
Source: IHS Automotive
$14.5B in revenue
from the data assets alone in automotive data throughout the value chain.
Source: IHS Automotive
WHAT ABOUT THE DATA?
39%
WHAT IS IT?
Consumers
are aware
their vehicles
can diagnose
themselves.
79%
WHOSE IS IT?
Consumers
should be able
to decide if
information
generated about
their vehicle
can be shared.
88%
WHERE
SHOULD IT GO?
Consumers believe
they should be
able to decide
to which shop
their data goes.
AAA survey of 1000 people, 350
members, 650 non-members.
16
STATE OF THE AUTO CARE INDUSTRY 2015
State of the Auto Care Industry Report 2015
Table of Contents for the Digital Edition of State of the Auto Care Industry Report 2015