BICYCLE FRIENDLY BUSINESS SHAWNEE TRAIL CYCLING CLUB: TAKING THE LEAD IN EDUCATION AND ADVOCACY If you take a look at the team leaderboard for the National Bike Challenge, you'll see the Shawnee Trail Cycling Club holding the top position in the teams division. We talked with the club's Joel Hoback, who directs the advocacy, education and community relations efforts of this North Texas club. 26 BICYCLE FRIENDLY AMERICA LEADING THE NATIONAL BIKE CHALLENGE he Shawnee Trail Cycling Club has been around since 2009. One of the things the Challenge did was fit solidly within our mission. We're a 501(c) (3). We're sitting at about 640 members. Our mission is education and the promotion of cycling. It fit within our mis- T sion to do this work behind the scenes. So the people within the club are pretty familiar with the Bike Challenge, we've promoted it year after year and gotten more participation. This year has blossomed! I was adding up the other day, we put on average a little over 20,000 cyclistshttps://www.nationalbikechallenge.org/ http://www.stcycling.com/