BICYCLE FRIENDLY BREWERY GOOSE ISLAND ALL PHOTOS COURTESY OF IAN HUGHES BICYCLE FRIENDLY BUSINESS We talked with Ian Hughes, Assistant Brewery Manager and Sustainability Projects Lead at Bicycle Friendly Business (BFB) Goose Island Beer Company in Chicago. Ian and his Goose Island colleagues were so excited about participating in our National Bike Challenge (NBC), that he decided to create a Bike Crazy Breweries Challenge League and invite other breweries (including fellow BFBs New Belgium and Sierra Nevada). Bike Crazy Breweries sits at the top of the NBC League leaderboard. Caption caption Caption WHAT MAKES A BICYCLE FRIENDLY BREWERY? e have a great program here internally to encourage people to bike. After their first year of employment, we give all new hires a custom-made bike that we work with a local manufacturer to pull together. We gave away our one-year bikes for everyone about two months ago. It's a fun event where we build a bunch of bikes and hand them out. To encourage people to ride those bikes, we have what we call the honking peloton, which is a fun group of bike riders here in the brewery. We'll take our bikes and ride out to other local breweries or to Goose Island accounts or sometimes a little of both. In addition to that, we've got locker rooms with showers W 4 BICYCLE FRIENDLY AMERICAhttp://www.gooseisland.com/ https://www.nationalbikechallenge.org/ https://www.nationalbikechallenge.org/ http://www.newbelgium.com/ http://www.sierranevada.com/ https://www.instagram.com/explore/tags/honkingpeloton/ https://www.instagram.com/explore/tags/honkingpeloton/