derBayerische November December 2022 - 32

The 2022 Mini Cooper S
Timelessly Hip
By James Chew
W
32
ithin the fashion industry
there is a continual battle
between the forces of trendy
and timeless. The " trendy " forces
focus on the near term, giving every
new design an expiration date. The
" timeless " forces focus on the long
game, using their design to build
brand equity.
The irony is that prior to
launch, no one can predict which
designs will be trendy or timeless.
There is no " formula " , the free
market decides. Whether trendy or
timeless, if a fashion design is
immediately wildly popular, all
competitors copy it. Only time will
tell if that design is trendy or timeless.
Such is the case with the MINI.
Developed in response to fuel shortages
created by the 1956 Suez Canal
crisis, Sir Alec Issigonis developed
a foundational small, fuel-efficient
car design that used a transversely
mounted, front-wheel-drive powertrain
to maximize vehicle interior
space. Quick, agile, fun to drive,
and fuel efficient, the MINI quickly
became popular with the then-young
UK baby boomers and became a
favorite car for weekend racers.
Smitten by the MINI's racing
potential, John Cooper began developing
racing and rallying variants.
Eventually, a friendship and a
business relationship with Sir Alec
Issigonis and Morris Motors were
formed. Using racing to improve
production car design, Cooper's
racing success with MINI blended
those two names together,
eventually with MINI using the name
Cooper on the performance versions
of their vehicles.
derBayerische
Perfect for cruising
U.S. Highway 101.

derBayerische November December 2022

Table of Contents for the Digital Edition of derBayerische November December 2022

derBayerische November December 2022 - Intro
derBayerische November December 2022 - Cover1
derBayerische November December 2022 - Cover2
derBayerische November December 2022 - 1
derBayerische November December 2022 - 2
derBayerische November December 2022 - 3
derBayerische November December 2022 - 4
derBayerische November December 2022 - 5
derBayerische November December 2022 - 6
derBayerische November December 2022 - 7
derBayerische November December 2022 - 8
derBayerische November December 2022 - 9
derBayerische November December 2022 - 10
derBayerische November December 2022 - 11
derBayerische November December 2022 - 12
derBayerische November December 2022 - 13
derBayerische November December 2022 - 14
derBayerische November December 2022 - 15
derBayerische November December 2022 - 16
derBayerische November December 2022 - 17
derBayerische November December 2022 - 18
derBayerische November December 2022 - 19
derBayerische November December 2022 - 20
derBayerische November December 2022 - 21
derBayerische November December 2022 - 22
derBayerische November December 2022 - 23
derBayerische November December 2022 - 24
derBayerische November December 2022 - 25
derBayerische November December 2022 - 26
derBayerische November December 2022 - 27
derBayerische November December 2022 - 28
derBayerische November December 2022 - 29
derBayerische November December 2022 - 30
derBayerische November December 2022 - 31
derBayerische November December 2022 - 32
derBayerische November December 2022 - 33
derBayerische November December 2022 - 34
derBayerische November December 2022 - 35
derBayerische November December 2022 - 36
derBayerische November December 2022 - 37
derBayerische November December 2022 - 38
derBayerische November December 2022 - 39
derBayerische November December 2022 - 40
derBayerische November December 2022 - Cover3
derBayerische November December 2022 - Cover4
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