NHPCO NewsLine Fall 2015 - (Page 48)

More From Moments of Life S howing people that hospice makes more meaningful moments possible is what the National Hospice and Palliative Care Organization's public awareness campaign, Moments of Life: Made Possible by Hospice is all about. Since its launch in May of 2014, NHPCO member hospices from across the US have submitted patient stories, videos, photos, and articles. This real-time, constantly evolving campaign has reached millions of people already, through media coverage, television PSA Hospice of Orange and Sullivan Counties, Inc Submitted by Janice Valentino, Director of Marketing and Development The first time I received information on this new NHPCO Campaign, Moments of Life: Made Possible by Hospice, I immediately reached out to Anita Brikman (SVP of Strategic Communications at NHPCO) to let her know that I thought this was a great campaign that offered the opportunity for all hospices to "level out the playing field" so to speak... for those hospices who did not have as big of a marketing budget. Our message is the same.... Hospice care helps make more moments of life possible, for patients and families. This branding is beneficial to us all who are passionate about educating our communities about hospice. Hospice of Orange and Sullivan Counties, Inc. created its own touching video, featuring a patient who was a well-known local artist and teacher in upstate New York. Caroline Prieur Schulz-Chechen's last wish was to have one more art show. I filmed the event myself, and wrote a blog for www.MomentsofLife.org, in which the video was imbedded. Caroline's story was featured in a local magazine, and we continue to use images and themes from Moments of Life in community outreach efforts. 48 NHPCO NewsLine | Fall 2015 placement, social media engagement and public relations/digital advertising strategies. While NHPCO continues to drive home the unique benefits of hospice and palliative care with Moments, we want to share with you some of the ways hospices have already contributed to the campaign; in turn, they have been able to utilize this involvement to enhance their own community and media outreach efforts. Hospice of the Western Reserve Submitted by Laurie Henrichsen, Public and Media Relations Hospice of the Western Reserve, which serves the Cleveland area in northern Ohio, was one of the first participants in the Moments of Life campaign, and became an avid and engaged supporter. Our hospice identified the first patient whose story would be showcased. Michele Tripi was a wife, mother and grandmother who chose hospice care to help her cope with ALS. Michele's hospice team included not only clinical staff to help keep her as comfortable and active as possible as the disease progressed, but also an art therapist who helped create collages and other momentos with Michele and her grandchildren. Michele's Angels was premiered at the Management and Leadership Conference in May of 2014. HWR later submitted a second video, Stanley's Special Visit, which profiled the special moment when this prostate cancer patient returned to the vocational school from which he graduated. Hospice of the Western Reserve worked closely with NHPCO to create a national/local outreach strategy. We began promoting the campaign in the spring, when it launched, and continued promoting it during National Hospice and Palliative Care Month by creating a dedicated webpage with links to videos and resources, http://www.momentsoflife.org/stories/micheles-angels http://www.momentsoflife.org/news-blogs/celebrating-artist%E2%80%99s-work-and-wish http://www.wkyc.com/story/entertainment/television/lakeside-live/2014/08/18/holly-queen--joe-tripi--art-therapy-for-hospice-patients/14242247/ http://www.momentsoflife.org/stories/micheles-angels http://www.momentsoflife.org/stories/stanley%E2%80%99s-special-visit http://www.MomentsofLife.org http://www.hospicewr.org/national-hospice-month-2/2014/11/03/celebrating-the-moments-of-life

Table of Contents for the Digital Edition of NHPCO NewsLine Fall 2015

Issue Table of Contents
NHPCO Palliative Care Membership (display ad)
A Message From Don
Should our Hospice Provide Palliative Care?
Simione Healthy Business Solutions (display ad)
ACHC Accreditation in your Field (display ad)
NHPCO's Palliative Care Membership & Resources
Pay for What? Becoming Relatedness Ready
Spiritual Care Interventions
FY2016 Hospice Wage Index Final Rule
2015 Circle of Life Award Honorees
Hospice Advocates Share Their Stories on Capitol Hill
Council of States Honors Retiring Leaders
CTC 2015 Plenary Speakers
Clinical Team Conference (display ad)
Outreach Materials for November & Diversity Outreach
New Pediatric Facts & Figures Report
CSU Institute's CTC seminar (display ad)
Hallmark Focuses on Hospice
Elara (display ad)
CSU Institute for Palliative Care (display ad)
NHPCO Marketplace (display ad)
Member News
In Memory: Dennis Rezendes
News From National Hospice Foundation
Night at the Taj Majal (display ad)
News From Global Partners in Care
Management and Leadership Conference 2016 (display ad)
More from Moments of Life
Moments of Life DVD (display ad)
Links to Helpful Resources

NHPCO NewsLine Fall 2015