NHPCO NewsLine Fall 2017 - 22
continued from previous page
Communicating one cohesive
message through the different
voices of your organization will
reinforce your program's value
within your community.
KNOW WHO YOUR BEST
PROSPECTS ARE.
The causes that are likely to
attract donors' support vary
greatly by age. For example, more
than half of all donations to
charity are from the over-60s
according to a recent report by the
Charities Aid Foundation (CAF)
and Bristol University - compared
with just over a third thirty years
ago, it shows a growing
generation gap. Targeting your
prospects based on known
statistics from sources like this
- and refined further by the
review/evaluation of your current
donor demographics - can boost
your rate of success while
reducing your marketing costs.
DIFFERENTIATE YOUR
DONORS WHENEVER
POSSIBLE.
If your program's database
capabilities allow it, always try to
segment your donors and
differentiate them in your
marketing-communication
efforts. When possible, customize
your communications for each
donor segment, such as "friends,"
"silver sponsors," and "top
donors." This level of
personalization helps to create an
interactive dialogue between you
and your donor.
22
DON'T FORGET ONE
IMPORTANT AXIOM DURING
DEVELOPMENT OF ALL
INITIATIVES.
Charitable giving is an emotional
event, it is not logical. It doesn't
come from the brain it comes from
the heart. Thus, successful
fundraising should meet
emotional needs first. Remember
thought that it is not always a
matter of making potential donors
shed tears, but more about
educating them on the value of
your cause and the impact they
can make as a result of their
donation. Americans today are
sophisticated in their thinking and
also inundated with pleas for
charitable donations. Thus, they're
selective in the causes to which
they contribute and want to be
sure their hard-earned money is
going toward a solution to a social
problem they believe in.
ALWAYS SAY THANK YOU;
NEVER STOP CULTIVATING.
Once contributors have donated
to your cause, it's vital to
continue the dialogue.
Communicate they are needed
and appreciated by your
organization. This is key to
building long-lasting relationships
and developing true champions of
your cause. For example, if they
were donors for a specific capital
campaign, keep them apprised of
the funds collected and the
importance of their contribution.
If they made a general donation,
let them know the wonderful
NHPCO NewsLine | Fall 2017
ways in which their money will
be used or, better still, the
"number of people" within their
community who will be helped.
Printer-Friendly PDF
Sarah Meltzer, MPA, CFRE is the
Vice President, Philanthropy and
Access for the National Hospice
and Palliative Care Organization
and its fundraising affiliate, the
National Hospice Foundation. Her
work focuses on raising funds for
and managing the programs that
help increase access to hospice
and palliative care for all people
(including Veterans, children, and
people from diverse
backgrounds). Sarah has 20
years of experience in all aspects
of fundraising. Notable work
includes Development Director for
Good Shepherd Hospice in
Florida, Public Relations Director
for Society for the Prevention of
Cruelty to Animals, and Grants
and Foundations Manager at
Capital Hospice in the
Washington, DC region.
Table of Contents for the Digital Edition of NHPCO NewsLine Fall 2017
Table of Contents
Content Licensing (display ad)
Message from Edo
LGBTQ Inclusive Hospice and Palliative Care
ACHC (display ad)
Dream Foundation (display ad)
Spiritual Care Services
Fundraising Mantras to Remember
NHPCO Career Center (display ad)
Professional Development Needs in 2018
MVI (display ad)
2018 Webinar Series (display ad)
Hospice: A Historical Perspective
Circle of Life Award Honorees
National Hospice and Palliative Care Month
STAR: Assessing Job Satisfaction
NHF Philanthropic Partnerships
2017 Advocacy Intensive
Advocacy Intensive Thank You
Telling Their Stories
Member News
Council of States Spotlight
Council of States Directory
Appreciation to Jon Keyserling
News from NHF
Hospice Aides Webinars (display ad)
NHF Lighthouse of Hope Fund (display ad)
News from We Honor Veterans
Pet Peace of Mind (display ad)
NHPCO Podcasts (display ad)
Online Resources
NHPCO NewsLine Fall 2017 - Intro
NHPCO NewsLine Fall 2017 - 1
NHPCO NewsLine Fall 2017 - Table of Contents
NHPCO NewsLine Fall 2017 - 3
NHPCO NewsLine Fall 2017 - Content Licensing (display ad)
NHPCO NewsLine Fall 2017 - Message from Edo
NHPCO NewsLine Fall 2017 - LGBTQ Inclusive Hospice and Palliative Care
NHPCO NewsLine Fall 2017 - 7
NHPCO NewsLine Fall 2017 - 8
NHPCO NewsLine Fall 2017 - 9
NHPCO NewsLine Fall 2017 - 10
NHPCO NewsLine Fall 2017 - 11
NHPCO NewsLine Fall 2017 - 12
NHPCO NewsLine Fall 2017 - 13
NHPCO NewsLine Fall 2017 - 14
NHPCO NewsLine Fall 2017 - Dream Foundation (display ad)
NHPCO NewsLine Fall 2017 - Spiritual Care Services
NHPCO NewsLine Fall 2017 - 17
NHPCO NewsLine Fall 2017 - 18
NHPCO NewsLine Fall 2017 - 19
NHPCO NewsLine Fall 2017 - Fundraising Mantras to Remember
NHPCO NewsLine Fall 2017 - 21
NHPCO NewsLine Fall 2017 - 22
NHPCO NewsLine Fall 2017 - NHPCO Career Center (display ad)
NHPCO NewsLine Fall 2017 - Professional Development Needs in 2018
NHPCO NewsLine Fall 2017 - 25
NHPCO NewsLine Fall 2017 - 26
NHPCO NewsLine Fall 2017 - 27
NHPCO NewsLine Fall 2017 - MVI (display ad)
NHPCO NewsLine Fall 2017 - 2018 Webinar Series (display ad)
NHPCO NewsLine Fall 2017 - Hospice: A Historical Perspective
NHPCO NewsLine Fall 2017 - 31
NHPCO NewsLine Fall 2017 - Circle of Life Award Honorees
NHPCO NewsLine Fall 2017 - National Hospice and Palliative Care Month
NHPCO NewsLine Fall 2017 - 34
NHPCO NewsLine Fall 2017 - 35
NHPCO NewsLine Fall 2017 - STAR: Assessing Job Satisfaction
NHPCO NewsLine Fall 2017 - NHF Philanthropic Partnerships
NHPCO NewsLine Fall 2017 - 2017 Advocacy Intensive
NHPCO NewsLine Fall 2017 - Advocacy Intensive Thank You
NHPCO NewsLine Fall 2017 - Telling Their Stories
NHPCO NewsLine Fall 2017 - 41
NHPCO NewsLine Fall 2017 - Member News
NHPCO NewsLine Fall 2017 - 43
NHPCO NewsLine Fall 2017 - Council of States Spotlight
NHPCO NewsLine Fall 2017 - 45
NHPCO NewsLine Fall 2017 - Council of States Directory
NHPCO NewsLine Fall 2017 - 47
NHPCO NewsLine Fall 2017 - 48
NHPCO NewsLine Fall 2017 - Appreciation to Jon Keyserling
NHPCO NewsLine Fall 2017 - News from NHF
NHPCO NewsLine Fall 2017 - NHF Lighthouse of Hope Fund (display ad)
NHPCO NewsLine Fall 2017 - News from We Honor Veterans
NHPCO NewsLine Fall 2017 - NHPCO Podcasts (display ad)
NHPCO NewsLine Fall 2017 - Online Resources
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2020
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2019
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2018
https://www.nxtbook.com/mercury/nhpco/NewsLine_Winter2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Fall2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Summer2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_Spring2017
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Fall
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Summer
https://www.nxtbook.com/mercury/nhpco/NewsLine_2016Spring
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Fall
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Summer
https://www.nxtbook.com/mercury/nhpco/NewsLine_2015Spring
https://www.nxtbook.com/mercury/nhpco/NewsLine_2014Winter
https://www.nxtbook.com/mercury/nhpco/NewsLine_2014Fall
https://www.nxtbook.com/mercury/nhpco/Newsline_201406
https://www.nxtbook.com/mercury/nhpco/Newsline_201405
https://www.nxtbook.com/mercury/nhpco/newsline_201404
https://www.nxtbook.com/mercury/nhpco/newsline_201403
https://www.nxtbook.com/mercury/nhpco/newsline_201402
https://www.nxtbook.com/mercury/nhpco/newsline_201401
https://www.nxtbook.com/mercury/nhpco/newsline_201312
https://www.nxtbook.com/mercury/nhpco/newsline_201311
https://www.nxtbook.com/mercury/nhpco/Newsline_201310
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201309
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201308
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201307
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201306
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201305
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201304
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201303
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201302
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201301
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201212
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201211
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201210
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201209
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201208
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201207
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201206
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201205
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201204
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201203
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201202
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201201
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201112
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201111
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201110
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201109
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201108
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201107
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201106
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201105
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201104
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201103
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201102
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201101
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201012
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201011
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201010
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201009
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201008
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201007
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201006
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201005
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201004
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201003
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201002
https://www.nxtbook.com/nxtbooks/nhpco/newsline_201001
https://www.nxtbookmedia.com