Successful Outreach in November During November's National Hospice and Palliative Care Month, efforts to raise awareness and share positive messages throughout the month were successful. NHPCO would like to share a quick summary of some of the organizational efforts in November. Highlights include: ■ Issued a hospice and palliative care month proclamation for the community. ■ Put out a press release on November 1 encouraging people to learn more about hospice and palliative care. ■ Published an op-ed by Edo Banach on the importance of policy makers supporting hospice in the noted DC media outlet, The Hill, on November 3. ■ Coordinated the annual Social Media Day on Friday, November 3 that generated hundreds of positive messages with thousands of impressions. ■ Two Audio News Releases went out via talk radio stations during the first two weeks of November. One was focused on hospice awareness and the second was about the unique Pet Peace of Mind program. ■ Veterans Day outreach was a focus in the days leading up to November 11. ■ A Video explaining the value of palliative care was released with key messages about community-based palliative care. A reminder that a number of outreach materials are available to members that can be used all year long... ■ A Radio News Tour featuring Edo Banach that touched on a number of key messages including the value of hospice, the importance of advance care planning, and the work hospices do to support those grieving during the holidays, went out before Thanksgiving. A reminder that a number of outreach materials are available to members that can be used all year long, not just during November's National Hospice and Palliative Care Month. Winter 2017 | NHPCO NewsLine 39http://www.thehill.com/blogs/congress-blog/healthcare/358633-policymakers-must-protect-preserve-medicares-hospice-benefit http://www.hospiceactionnetwork.org/radio-tour/ https://www.nhpco.org/resources/outreach-tools