NHPCO NewsLine November 2013 - (Page 3)

Celebrating Hospice and Affirming All It Means A s National Hospice Palliative Care Month begins, first and foremost, thank you for all you do. Even though our industry is facing its share of challenges, hospices are continuing to make a meaningful difference in the lives of patients and their families. Many hospices are also doing an exceptional job of getting local media coverage of their good work, and this publicity reflects well upon all of us. It helps raise the profile of hospice which, as we already know, is highly valued by Americans. In fact, this was recently confirmed in the research conducted by Hill + Knowlton Strategies. As members may recall, NHPCO contracted with Hill + Knowlton to gather qualitative research that would help inform the NHPCO "Affirming Hospice" national campaign. From the firm's research, it is clear that our messages should reinforce the unique benefits of hospice: Care on the patient's terms - at home, free of pain, and surrounded by family. NHPCO has already begun to integrate this messaging into communications: * The display ads created for the 2013-14 outreach collection feature the headline, "Hospice | Care on Your Terms." * A banner ad, featuring this same headline, also appeared on the cover of a USA Today supplement on end-of-life care, with an estimated reach of one million readers. * More exciting still, a 15-second video with similar messaging will run on the CBS Super Screen at Times Square throughout November and December, the height of the holiday season, reaching an estimated 950,000 people a day. (A few stills from the video are shown here.) NHPCO also plans to expand on this messaging in 2014. And there is no better time to do this. The new year marks a major milestone in our history - 40 years of hospice care in America! Our goal, however, is to not only promote what we've accomplished as an industry, but also highlight how the hospice interdisciplinary model has inspired and is reshaping healthcare. The growth in palliative care is certainly testament to this. We will continue to update you on the Affirming Hospice campaign in the coming months. Please also consider attending MLC in late March, where we will celebrate our 40-year anniversary in multiple ways. J. Donald Schumacher, PsyD President/CEO NHPCO NewsLine 3 http://www.nhpco.org/resources/outreach-tools http://www.nhpco.org/education-conferences/mlc-2014

Table of Contents for the Digital Edition of NHPCO NewsLine November 2013

Using Clinical Scales
A Message From Don
WHV Partners: Taking Their Mission Seriously
WHV Social Media Campaign
Helping Children Grieve
Simione Consulting (display ad)
Awards Presented at CTC
Preview: 2014 Webinars and Conferences
Photos and Feedback From 2013 CTC
Download Our Free NewsLine App
Winning Entries From 2013 Creative Arts Contest
Compliance Tip
Three Ways to Gain Knowledge… (display ad)
Videos Worth Watching
Links to Resources on the NHPCO Website
News From FHSSA

NHPCO NewsLine November 2013