Delta - Above Wing Style Guide 2022 - 74
T
Working
Together
For a
Cause
EACH OCTOBER AND
MOTHER'S DAY, POPS OF
PINK IN YOUR UNIFORM HELP
SPREAD AWARENESS AND
RAISE FUNDS FOR THE FIGHT
AGAINST BREAST CANCER.
In 1992, Evelyn H. Lauder created the
iconic pink ribbon and founded the Breast
Cancer Research Foundation in an effort
to raise international awareness of the
disease. In 2005, Delta became a proud
partner of BCRF, and every October, we
hold our annual campaign with events
and initiatives aimed at fundraising and
global awareness: Pink lemonade, martinis
and headsets are available for passengers
to purchase; TUMI amenity kits feature
pink products; our signature pink Boeing
767-400 - dubbed " Breast Cancer One " -
takes to the skies for the annual Survivor
Flight; and flight attendants donning
custom pink uniforms gather donations
from generous passengers.
Through all of these initiatives and
more, we have not only raised nearly
$13 million that has helped fund 51 BCRF
research projects, Delta and its employees,
customers, friends and families have
helped generate awareness for the fight
to end breast cancer. We are proud to be
a partner with BCRF, which has helped
save lives and significantly improve the
quality of care for breast cancer patients
worldwide.
A few years ago, we dedicated the
Boeing 767-400 to the late Evelyn Lauder.
Throughout the year, the plane is put back
into service - primarily around the U.S.,
South America and Europe - spreading
breast cancer awareness around the globe.
The uniform features the V-neck dress
in pink, as well as variations of the scarf,
tie and pocket square. Red Coats will also
have the option for a special design that
blends Passport Plum and pink.
Head to delta.com/bcrf for more details.
74
DELTA AIR LINES / STYLE GUIDE
http://www.delta.com/bcrf
Delta - Above Wing Style Guide 2022
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Delta - Above Wing Style Guide 2022 - Contents
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