Independent Banker - April 2017 - 21
Of the four Gorham Savings Bank
ITM locations, the two located in
drive-throughs have seen more
traffi c than the other two, which are
designed for walk-up traffi c. Heatley
says they believe this is because
customers expect to fi nd a teller at
walk-up locations but are accustomed
to using machines in drive-throughs.
" Sometimes the people who come
into the branches want to chat with
the teller, so the ITM is a harder
sell for them, " he says. " But with a
drive-through, you're already used
to just throwing money into a tube,
getting your receipt, and going. So the
" The nice thing is you
don't need your debit
card as you would with
an ATM. "
-KATHI KALICKY,
GORHAM SAVINGS BANK
ITM works well there. It's actually a
little more interactive than a regular
drive-through, because you're seeing
somebody right on the screen. "
Customer education is vital. As
each ITM opened, the bank placed
someone beside it for about a month
to explain how it worked.
" We've also had events around the
locations to get people to try them, "
Heatley says. " For example, at the
Portland location, one Saturday we
brought in food, gave away prizes,
and gave people some money to
deposit in the machine, just to get
them in the door to use it. "
Looking ahead, Gorham Savings'
leadership is considering installing
more ITMs in locations that would
benefi t from attention but do not
warrant an actual teller line, such as
within large businesses with lots of
potential customers.
" We feel we have a good base with
what we have, " Heatley says, " and now
we're checking out the next steps. "
Ed Avis is a writer in Illinois.
www.hstsoft.com
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Independent Banker - April 2017
Table of Contents for the Digital Edition of Independent Banker - April 2017
Table of Contents
Independent Banker - April 2017 - Intro
Independent Banker - April 2017 - Cover1
Independent Banker - April 2017 - Cover2
Independent Banker - April 2017 - Table of Contents
Independent Banker - April 2017 - 2
Independent Banker - April 2017 - 3
Independent Banker - April 2017 - 4
Independent Banker - April 2017 - 5
Independent Banker - April 2017 - 6
Independent Banker - April 2017 - 7
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Independent Banker - April 2017 - Cover3
Independent Banker - April 2017 - Cover4
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