Independent Banker - April 2017 - 25

meetings at the lunch or dinner table
once or twice a week, " Beall laughs.
It's a different world from sports
broadcasting, but Beall has found
that his early experiences have a
direct application. " In sports broadcasting,
you're telling the stories of
individuals and communities, " he
observes. " As a bank, we're helping
people develop their own stories. "
He notes that the authenticity he
learned as a broadcaster also applies
in banking. " People pick up on it
quickly if they feel you're not a genuine
personality, " he says. " It's the
same way with banking. "
For the future, Beall hopes to
explore current technology. " It's
something the consumer base has
switched to more and more, " he
acknowledges. So far, Peoples State
Bank has adopted a mobile app,
and its insurance agents use iPads
" In sports broadcasting,
you're telling the
stories of individuals
and communities. As
a bank, we're helping
people develop their
own stories. "
-RICK BEALL,
PEOPLES STATE BANK
for crop insurance. The bank even
has a Facebook page. " That was the
scariest thing for my father, " Beall
laughs. He adds that his parents have
supported the bank's moves to deploy
more tech.
However, Beall's underlying hope
for the future is to continue the
family's four-generation legacy. " The
greatest fulfi llment of this job is
seeing the impact our bank's had on
a small community, whether through
funding enterprises or making donations, "
he says. " The growth we've
seen over the last few years means
that some people have been able
to reach their dreams, whether it's
opening hair studios or expanding
seed companies.
" We've helped the community grow,
and I intend to keep that going. "
Judith Sears is a freelance writer
in Colorado.
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Independent Banker - April 2017

Table of Contents for the Digital Edition of Independent Banker - April 2017

Table of Contents
Independent Banker - April 2017 - Intro
Independent Banker - April 2017 - Cover1
Independent Banker - April 2017 - Cover2
Independent Banker - April 2017 - Table of Contents
Independent Banker - April 2017 - 2
Independent Banker - April 2017 - 3
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Independent Banker - April 2017 - Cover3
Independent Banker - April 2017 - Cover4
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