Independent Banker - April 2019 - 80

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Julie Croak Waddle: Growing her gig
The assistant vice president and digital marketing manager for $520 million-asset FNB Community Bank of
Midwest City, Okla., advances her expertise through her own marketing firm.
I recently started my own company: Bejeweled Marketing.
It's a play on my fi rst name. One of my services is social
media marketing, and that's the most hands-on because of
the ongoing commitment.
[FNB Community Bank] helped me get a foot in the
door to fi nding clients, because I grew up in this community
and they know me through the bank. I was asked to help
another business, because they saw the bank's social media.
Right now, I have three [clients], and I'm limiting it to that
because I know I can't do more. I've helped out with social
media, creating websites, business cards, logo design, Snapchat
geofi lters or certain ads put in the paper.
80 Q ICBA Independent Banker Q April 2019
I told my husband, " The money's going to be great, but
it's also going to be a time commitment. " I talk to my
clients about it upfront that it can only be worked on after
5 p.m. Sometimes there are late nights, but I don't mind.
My husband has come in where I work on my computer at
10 p.m., and he's like, " Are you not tired of this? " No, I love it!
I think other bank marketers will understand there are
certain limitations. You can't put super fl owery pink stuff
everywhere on a bank's page. This gives me an outlet to try
diff erent designs that might be too risky for the bank, and I
learn diff erent things through it that I can bring back to the
bank, which is a double win.
-Rebecca Lubecki
Photo: Simon Hurst

Independent Banker - April 2019

Table of Contents for the Digital Edition of Independent Banker - April 2019

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