Independent Banker - April 2023 - 18

PORTFOLIO
FOCUS MARKETING
How to market your
bank as an employer
In the wake of the Great Resignation, the hiring landscape is tough.
Learn how to get the word out about why your community bank is a
great place to work. By Julie Kendrick
our bank isn't the same place
that it was in February 2020,
and your hiring strategy shouldn't be
the same, either. While many factors
are making it harder than ever to
recruit, hire and train the best people,
there are some surefire marketing
strategies that are delivering solid
Y
results for community banks all across
the country.
These employers are tossing out
preconceived notions about job
requirements and looking at brandnew
kinds of candidates. They're
finding better ways to remind
everyone-including prospects-of
their community focus. And they're
paying close attention to the data to
help them formulate the right hiring
and retention strategies.
Community banks that market
themselves as authentically good
places to work can find that the
overall hiring experience is easier.
Hiring better candidates and
maintaining employee satisfaction
levels can create a virtuous circle
in which your employees reach out
to friends and refer them for open
positions, contributing to a culture of
success for your bank.
Fewer workers overall
Valerie Utsey, ICBA's EVP, chief
human resources officer, understands
how the changing employment
landscape still presents a significant
challenge for many community banks.
" Even before the pandemic,
18 // ICBA Independent Banker // April 2023
Photo by Adragan/Adobe

Independent Banker - April 2023

Table of Contents for the Digital Edition of Independent Banker - April 2023

Independent Banker - April 2023 - Cover1
Independent Banker - April 2023 - Cover2
Independent Banker - April 2023 - 1
Independent Banker - April 2023 - 2
Independent Banker - April 2023 - 3
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Independent Banker - April 2023 - 24A
Independent Banker - April 2023 - 24B
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Independent Banker - April 2023 - Cover3
Independent Banker - April 2023 - Cover4
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https://www.nxtbook.com/mspc/independentbanker/december2020
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https://www.nxtbook.com/mspc/independentbanker/may2019
https://www.nxtbook.com/mspc/independentbanker/april2019
https://www.nxtbook.com/mspc/independentbanker/march2019
https://www.nxtbook.com/mspc/independentbanker/february2019
https://www.nxtbook.com/mspc/independentbanker/january2019
https://www.nxtbook.com/mspc/independentbanker/december2018
https://www.nxtbook.com/mspc/independentbanker/november2018
https://www.nxtbook.com/mspc/independentbanker/october2018
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https://www.nxtbook.com/mspc/independentbanker/august2018
https://www.nxtbook.com/mspc/independentbanker/july2018
https://www.nxtbook.com/mspc/independentbanker/june2018
https://www.nxtbook.com/mspc/independentbanker/may2018
https://www.nxtbook.com/mspc/independentbanker/april2018
https://www.nxtbook.com/mspc/independentbanker/march2018
https://www.nxtbook.com/mspc/independentbanker/february2018
https://www.nxtbook.com/mspc/independentbanker/january2018
https://www.nxtbook.com/mspc/independentbanker/december2017
https://www.nxtbook.com/mspc/independentbanker/november2017
https://www.nxtbook.com/mspc/independentbanker/october2017
https://www.nxtbook.com/mspc/independentbanker/september2017
https://www.nxtbook.com/mspc/independentbanker/august2017
https://www.nxtbook.com/mspc/independentbanker/july2017
https://www.nxtbook.com/mspc/independentbanker/june2017
https://www.nxtbook.com/mspc/independentbanker/may2017
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