Independent Banker - April 2023 - 24

PORTFOLIO LEADERSHIP AT ALL LEVELS
Crafting a standout job post
By Lindsay LaNore, ICBA
consider offering these options
if possible.
¡ Be clear about pay and
benefits. If you can offer a
salary that's above the industry
standard, mention it. If you can't
offer a competitive salary but have
excellent benefits and perks, make
sure to highlight those. If you
have all the above, say that loud
and clear.
¡ Keep it snappy. Include some
compelling facts about your
bank, such as its culture and
values. If you value diversity and
inclusion, say so. But keep the
bank description brief and toward
the end of the post. You can add
links to supplemental information
if needed.
ou've just learned that one of your most trusted and talented team
members is retiring after decades in their role. At this point, as far as
you're concerned, they're irreplaceable. But replace them you must.
How do you write a job posting that'll bring you the ideal candidate?
In today's competitive marketplace, it's important to capture the attention
of job seekers quickly. Keeping the post short and sweet is key, but there are
some other points that you'll want to consider. Here are a few ideas:
¡ Define the role clearly from the
get-go. Start with the job title and
briefly describe what the role is.
¡ Big blocks of text are offputting.
Remember that many
candidates will be looking at your
post on a mobile device, so it needs
to be digestible. Try breaking down
your key requirements into bullet
points and use engaging subheads
to keep the reader reading. This a
job posting, not a job description.
You have a few seconds to grab the
right candidate's attention. Make
them count.
¡ Avoid jargon. Make sure your
language is friendly and clear.
¡ Stay realistic. As much as you'll
want to find a candidate who can
fill your colleague's shoes, resist
asking for the moon. Keep your
wish list brief, asking only for the
essential skills and qualifications.
If you find the right candidate, you
can teach them additional skills.
¡ Flexibility is key. The pandemic
forced a change to work life, and
many people are loath to return to
the office full-time. While not all
positions can be remote or hybrid,
Y
¡ Use images. If possible, consider
adding photos and videos to catch
the attention of job searchers. If
well chosen, they'll do a lot of the
work for you.
¡ Spread the word. Use social
media. Ask your team and peers to
share the job posting.
Just like selling a house, if your job
post doesn't get any traction at first,
make some changes to the ad. Keep
changing it until you get the results
you need. Before long, you'll have your
new team member and wonder how
you ever survived without them.
Lindsay LaNore (lindsay.lanore@
icba.org) is ICBA's group executive
vice president and chief learning
and experience officer
24 // ICBA Independent Banker // April 2023
Illustration by Lex Studio/Adobe
Independent Banker - April 2023

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