Independent Banker - April 2023 - 49

3.
COMMUNICATE THE CULTURE
" Culture is important, because it ends up
being the unofficial rules or policies that
guide you in your decision-making and behaviors, "
says Valerie Utsey, EVP and chief human resources
officer at ICBA. " It's important that every employee
embodies them, so we are all on the same page. "
ICBA finds that pairing a new employee with a
colleague during onboarding is beneficial. " Having
someone who's been around for a while to help the new
hire navigate and understand some of those unwritten
things helps to reinforce the culture, " Utsey says.
One way Gateway First Bank helps communicate
its culture is by sending videos via email. The videos
feature short interviews with staffers who share what
the culture means to them and what they like about
working at the bank.
At Midwest Bank, an executive who specializes in
culture and communications meets with new hires
during their first week. She explains the history of the
bank and other important aspects of the organization.
COMMUNITY BANK OF SANTA MARIA:
An onboarding rotation
New officers at Community Bank of Santa Maria spend
their first two weeks in a rotation at in every department
and at both branches of the $400 million-asset
community bank in Santa Maria, Calif.
The rotation gives new hires a unique view of how
employees operate on a level of respect, teamwork and
service, says president and CEO Janet Silveria. " The
primary goal is just to immerse them in the culture and let
them see that it really is lived out at every level, in every
department, in every branch, " she says.
Officers also learn about what different departments do
and gain an understanding of the workflow. Having fresh
eyes on every aspect of the bank has a potential bonus
benefit: process improvements.
" We reward staff members for saying, 'That's stupid,' or
asking, 'Why do we do this?' " Silveria says. " We actually
get really good feedback from new employees. "
The immersion has an important social aspect as well.
" For the employee, I think it makes them feel like they're
part of the team right from the get-go, " she says. " They've
been exposed to every department, and they have all
these faces behind all the names. "
2.6
The number of times more
likely that employees with
an exceptional onboarding
experience are to be
" extremely satisfied " with
their workplace
Source: Gallup
independentbanker.org // 49

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Independent Banker - April 2023

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Independent Banker - April 2023 - Cover2
Independent Banker - April 2023 - 1
Independent Banker - April 2023 - 2
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