Independent Banker - August 2019 - 20

PORTFOLIO
3 reasons to put P2P
at the heart of your
payments strategy
Payments
P2P has gained widespread acceptance
in the U.S. Here's why your community
bank should make it an institutional priority. By Colleen
Morrison
n 2017, every U.S. household made an average of 68
P2P payments, transferring a total of $8,648, according to
Aite Group. While these statistics reveal healthy P2P acceptance,
usage continues to rise as P2P achieves " exponential
adoption rates. "
In today's dynamic environment, P2P payments have
escalated in importance in a community bank's payments
20 Q ICBA Independent Banker Q August 2019
I
strategy. They have moved from stand-alone technology
development requests to executive-level strategic imperatives
designed to address current and emerging customer
needs.
" There are two components to this, " notes Tina Giorgio,
president and CEO of ICBA Bancard. " There's knowing your
existing customers and what products and services they're
using, and there's looking forward to who you are targeting
in the future and what products and services are interesting
to them. For example, if I don't have P2P as one of my payment
solutions, I'm probably missing the mark with Gen Z
and millennials. "

Independent Banker - August 2019

Table of Contents for the Digital Edition of Independent Banker - August 2019

Table of Contents
Independent Banker - August 2019 - Intro
Independent Banker - August 2019 - Cover1
Independent Banker - August 2019 - Cover2
Independent Banker - August 2019 - Table of Contents
Independent Banker - August 2019 - 2
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Independent Banker - August 2019 - Cover3
Independent Banker - August 2019 - Cover4
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