Independent Banker - August 2020 - 84
AUGUST 27
2 ET / 1 CT
Boosting Banking
for Businesses
Featuring:
Michael Abare
Principal Product
Manager
We are standing on the brink of
a business banking evolution.
Business banking incorporates
a vastly diverse group with varying
industries, needs, income,
and maturity levels. Many institutions
have struggled to fully
service them properly. But, with
the right vision and strategy, you
can differentiate through your
digital banking solutions, boosting
banking for your businesses.
Join us to find out how.
" We're seeing customers
moving more accounts
over when they see how
we operate. We're building
our next generation of
loyal customers. "
-Janet Silveria, Community Bank of Santa Maria
Community Bank of Santa Maria to customize loans that work for both the
bank and the customer. In fact, Silveria believes lenders' close involvement and
knowledge contribute to the bank's low delinquency rate, which has been less
than 1% since the Great Recession.
" Our loan offi cers know their borrowers. If we see signs of trouble, the loan
offi cer contacts the person. They have a relationship and a rapport, " Silveria says.
" We get on them pretty quickly and are able to work out a solution in most cases. "
That approach has built business for the bank, winning trust and attracting
new business. " We gained such tremendous customer loyalty because of our ability
to stick with borrowers and work with them through the downturn and get
them through the other end, " Silveria says. " That's a huge diff erentiating factor.
We gained new customers in the previous economic downturn. "
REGISTER TODAY!
To register and view our full
library of free on-demand
webinars, visit the Independent
Banker Webinar Center at
Independentbanker.org
All hands on deck
To stay competitive, Community Bank of Santa Maria backs up the personal touch
with technology investments that support online banking, business cash management,
ACH origination and rapid remote deposit, among other capabilities.
The community bank follows its customers' lead when evaluating innovation
investments, adding mobile deposit capabilities in response to demand, for
example. " We do recognize that we're not going to be a front-runner in terms of
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Independent Banker - August 2020
Table of Contents for the Digital Edition of Independent Banker - August 2020
Table of Contents
Independent Banker - August 2020 - Intro
Independent Banker - August 2020 - Cover1
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