Special Spotlight PREFERRED PERSPECTIVES Don't give up your market share to the megas and neos. Challenge: The big banks have major advantages that allow them to easily navigate shrinking expenses and continue gaining consumer deposits. Fintechs and neobanks have infiltrated consumers' smartphones and wallets. How do you compete? Solution: Reward checking accounts tend to be more top-of-wallet, leading to more products per household. Kasasa reward checking account holders brought in 68% more in consumer loans than they did checking deposits - with every $1 in deposits representing $2 in loans in some cases. The successful community financial institutions in today's environment are the ones that are changing the consumer mindset - along with their own. The strategy here is to cultivate strong, deep relationships. Imagine being in a position to repeatedly open checking accounts that drive non-interest income and drive strong demand for loans. It's not about deposits. It's about high-quality account holder relationships that lead to ancillary products and services. The deposit is just the beginning, a stake in the ground. You create those sticky relationships by: * Using digital tools and systems to offer cutting-edge banking products. * Expanding the excellent customer service you already provide. * Testing new products and services to deepen your relationships with account holders. * Looking as far ahead as you can and making strategic moves that will pay off in the long term. Kasasa's reward accounts offer premium benefits that consumers want - and incentivize behaviors that increase non-interest income (such as interchange) and decrease expenses (such as e-statement adoption) and drive loan growth. Couple that with the personal service people love from community financial institutions, and you've got the perfect combination to attract and retain not just new account holders, but quality ones. Even though the competition is tough, community financial institutions can still pivot to combine genuine customer service with cutting-edge products. Visit Kasasa.com or email contactus@kasasa.com to learn more about how partnering with Kasasa can help your community bank deepen relationships and grow your bottom line. www.kasasa.com // contactus@kasasa.comhttp://www.Kasasa.com http://www.kasasa.com